The GCPP status underscores Publir’s commitment to offering publishers customized services that support sustainable growth and user-focused monetization. Publir’s core services include:

• LiftAd: A platform that optimizes ad revenue.
• Smart Paywall: A subscription model that deepens audience loyalty.
• Crowdfunding: A system that enables direct financial relationships with engaged users.
• QuickShop: An e-commerce platform that facilitates seamless purchases.

“Publir’s guiding principle is that good writing should pay well,” said Anand Ramanujan, Founder & CEO. “Being accepted into GCPP is a proud milestone and reflects years of hard work by the entire Publir team.” 

The Google Certified Publishing Partner status empowers Publir with access to resources that will enhance its ability to serve publishers even more effectively.

About Us

Publir was established by a team with a deep understanding of the challenges in the publishing landscape. The company focuses on delivering solutions tailored to the needs of publishers, with an emphasis on revenue growth and audience engagement.

The post Publir Achieves Recognition as a Google Certified Publishing Partner (GCPP) first appeared on Publir.

In today’s ever-changing digital landscape, publishers are constantly seeking innovative ways to generate revenue and stay ahead of the curve. With the advertising and programmatic markets growing increasingly unstable, it has become crucial for publishers to diversify their revenue streams to ensure financial sustainability. Enter Publir’s Crowdfunding tool, a comprehensive solution designed to empower publishers and help them achieve their revenue goals while integrating seamlessly with their social media accounts. In this article, we’ll explore the key benefits of Publir’s platform and provide references to studies that support our claims.

Diversifying Revenue Streams

A study by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed that diversifying revenue streams has become a critical strategy for publishers to thrive in the digital era. Publir’s Crowdfunding tool enables you to tap into the immense potential of your audience by offering various subscription models, one-time donations, and tiered support options. This comprehensive approach helps you build a loyal community while creating a more predictable and sustainable revenue source.

Easy Integration with Social Media

Publir’s Crowdfunding tool not only offers a versatile platform for revenue generation but also provides seamless integration with popular social media platforms such as Facebook, Twitter, and Instagram. This integration allows you to leverage your existing social media presence, making it easier for your audience to support your content and share your campaigns with their networks. Studies have shown that social media plays a significant role in the success of crowdfunding campaigns, and our platform helps you capitalize on this potential.

Net30 Payments

Prompt payment is essential for maintaining healthy cash flow in any business. Unlike other platforms that may hold your funds for 60-90 days, Publir guarantees Net30 payments, ensuring you receive your hard-earned revenue promptly every month. This commitment to swift payments helps you better plan your business expenses and stay financially secure.

Cap on Fees

While competitors often charge hefty fees for their services, Publir believes in a fair and transparent pricing structure. Our fee cap ensures you’ll never have to worry about losing a significant portion of your revenue to platform fees. This approach aligns with the growing trend of publishers seeking cost-effective solutions for generating revenue.

Revenue Guarantees

Publir stands by its product and is confident in its ability to generate results. That’s why we offer revenue guarantees, giving you peace of mind that you’ll see a return on your investment. This guarantee is supported by research highlighting the effectiveness of crowdfunding campaigns in generating revenue for businesses.

Customizable Solutions with Powerful Synergy

Publir’s platform is highly adaptable and can be tailored to your specific requirements, ensuring seamless integration with your existing systems and processes. Our Crowdfunding tool works in perfect harmony with our Ad Optimization, Ad Block Recovery, and Subscription solutions, providing you with a comprehensive suite of tools to maximize your revenue potential.

By combining the power of these solutions, you can cater to various audience preferences and ensure an optimal user experience. For example, you can offer ad-free browsing experiences to subscribers while optimizing ad revenue for non-subscribers. Additionally, our Ad Block Recovery solution helps you recover revenue that might have been lost due to ad-blocker usage, further enhancing your monetization strategy.

This level of customization and synergy is crucial for publishers, as it allows them to deliver unique experiences that resonate with their audiences and adapt to the evolving digital landscape.

Expert Support and Data-Driven Insights

Publir’s dedicated team of experts is always available to assist you in maximizing your revenue potential and ensuring a smooth user experience for your audience. Moreover, our advanced analytics provide valuable insights into your audience’s behavior and preferences, empowering you to make data-driven decisions that drive growth.

Conclusion

In an unstable advertising and programmatic environment, Publir’s Crowdfunding tool offers a reliable solution for publishers to diversify their revenue streams, raise RPMs, and seamlessly integrate with their social media accounts. With its customizable platform, expert support, and data-driven insights, Publir empowers publishers to thrive in an increasingly competitive market. To learn more about how our Crowdfunding tool can benefit your organization, please visit our website at www.publir.com/.

The post Boost Your RPMs with Publir’s Crowdfunding Tool: Diversify Revenue and Integrate Seamlessly with Social Media in an Unstable Advertising and Programmatic Environment first appeared on Publir.

Manual ad placements limited advertisers’ capacity for fully targeted ad placements. The same ad was displayed in traditional advertising regardless of who visited the website. On the other hand, programmatic advertising offers a truly user-centric, tailored, intelligent, and highly personalized advertising message to the right audience at the right time. Programmatic advertising targets the right audience at the right time in their customer journey using geolocation, website cookies, and keywords. 

How Programmatic Advertising Works

Programmatic advertising has four components that place ads on different websites and platforms: demand-side platforms (DSP), supply-side platforms (SSP), and ad exchanges. 

1. DSP: DSP is an interface platform where you can buy advertisements. Based on your criteria, demand-side platforms identify the best publishers and platforms for programmatic advertising. DSPs place a bid on your behalf using real-time bidding. 

2. SSP: SSPs are used by publishers to make their website, radio, or channel spaces available for advertising and bidding. 

3. Ad Exchange: Ad exchanges manage the auctioning and bidding process by connecting SSPs and DSPs. It is similar to the bidding floor of a stock exchange. It provides a space for negotiation for publishers and advertisers to come to an agreement. 

Methods for Programmatic Buying 

There are three main types of programmatic buying:

1. Real-Time Bidding: Also known as open auction, real-time bidding sets the price of an advertisement in real-time based on the bidding. Real-time bidding is available for both publishers and advertisers and is considered a cost-effective way of purchasing digital ad space. Real-time bidding is one of the most popular ways to purchase programmatic ads. While controlling the pricing, advertisers get an array of choices. 

2. Private Marketplace: It is an invitation-only space where publishers can offer their ad spaces to selected advertisers. The publisher puts out its space for auction, and advertisers bid on those spots. The publisher sets the prices and restrictions, but the purchases can be structured on campaign objectives. 

3. Programmatic Direct: Also known as programmatic guaranteed, this process involves direct sales between publishers and advertisers. In this process, publishers can regulate and monitor the cost of the ad spaces while advertisers can buy premium spaces more transparently. This differs from RTB, as advertisers can buy a guaranteed number of ad expressions instead of bidding for one ad at a time. This method is more aligned with traditional advertising as it comes with a fixed price agreement. Often one publisher works with one advertiser toward a specific deal. 

Best Practices for Programmatic Advertising

Make programmatic advertising an invaluable part of your marketing strategy by following a few best practices

1. Be Specific about the Goals You Want to Achieve Through Programmatic Advertising

Like all other digital marketing initiatives, set clear goals from the very beginning. To figure out your short-term and long-term goals, utilize your existing data and its trends. Build an effective marketing strategy based on those goals. Metrics like KPIs, profitability over time, and concentrated revenue streams are generally used by advertisers to measure the success of their advertisements.

2. Understanding What Platforms to Use 

There are two kinds of programmatic advertising platforms: Self-service and managed service platforms. Self-service platforms give you complete control over your advertisement purchases by signing up. They are mainly demand-side platforms that provide advertisers with access to ad channels and publishers. 

Managed service means a third party, usually an agency, that will oversee all your programmatic advertising campaigns. They become an extension of your marketing team. This option is chosen if you need someone with deep knowledge, experience, and expertise in programmatic advertising. You will still be in charge of the creatives, branding, and strategy, but the external team will work with you to plan an effective marketing strategy.

3. Preventative Methods to Minimize Bot Responses that Contaminate Your Data

Ad fraud is a crucial issue in programmatic advertising, costing advertisers millions of dollars annually. A recent Bad Bot Report by Imperva revealed that 40.8% of all the traffic on the internet in 2020 was non-human sourced. 25.6% of this came from malicious bots. To reduce ad fraud, ensure that your DSP works with verification vendors and has implemented Ads.text to reduce bot responses. Do not trust the deals that look too good to be true. Check that the ads comply with various privacy regulations and policies in relevant countries and states. 

4. Is Your Team Skilled Enough to Make the Most of Your Gains from Programmatic Advertising?

As mentioned above, managed service providers are experts in programmatic advertising. They have years of experience working with clients in different fields. If you have more specific needs and want to make an impact on your readers, you should delegate the task to a group of experienced media strategists. They will collaborate with your marketing team to understand your needs and design the best marketing strategy tailored for your audiences. This saves time and money in the long run. 
As experts in the programmatic advertising market, Publir offers a one-of-a-kind unified platform designed to maximize earnings for digital content creators. We provide complete solutions for Ad Optimization, AdBlock Recovery, Subscriptions, and Crowdfunding. Curious to learn more? Visit us here or email us at sales@publir.com to get started today.

The post A Guide to Programmatic Advertising first appeared on Publir.