The GCPP status underscores Publir’s commitment to offering publishers customized services that support sustainable growth and user-focused monetization. Publir’s core services include:

• LiftAd: A platform that optimizes ad revenue.
• Smart Paywall: A subscription model that deepens audience loyalty.
• Crowdfunding: A system that enables direct financial relationships with engaged users.
• QuickShop: An e-commerce platform that facilitates seamless purchases.

“Publir’s guiding principle is that good writing should pay well,” said Anand Ramanujan, Founder & CEO. “Being accepted into GCPP is a proud milestone and reflects years of hard work by the entire Publir team.” 

The Google Certified Publishing Partner status empowers Publir with access to resources that will enhance its ability to serve publishers even more effectively.

About Us

Publir was established by a team with a deep understanding of the challenges in the publishing landscape. The company focuses on delivering solutions tailored to the needs of publishers, with an emphasis on revenue growth and audience engagement.

The post Publir Achieves Recognition as a Google Certified Publishing Partner (GCPP) first appeared on Publir.

Consumer identity and permission are the future of the open web, with a newfound trust and transparency between publishers and readers being the result of the death of third-party cookies. Privacy tools help publishers offer their users a way to manage their data with consent and preferences, giving individuals more choice and control. 

Publir is integrating LiveRamp’s Privacy Manager for CCPA and GDPR, a platform that enables compliance by storing proof-of-consent and preference choices, responds to visitors who request to alter data the website collects, and provides  additional transparency into a site’s data collection and usage practices. We’re also integrating their first-party cookie solution. 

LiveRamp, together with Publir’s technology, will allow for the gathering of authenticated user data, ultimately allowing us to best support our publishers’ long-term growth by encrypting and translating the data and sending it through with every ad request. 

This partnership will benefit publishers by: 

• Driving high CPMs and more efficient ad delivery 
• Enabling marketers to deliver a better customer experience and more accurate campaign matching to their readers 
• Establishing a clear, honest and direct relationship with their readers 
• Giving their readers a direct way to manage their consent preferences

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The post Publir Partners With LiveRamp first appeared on Publir.