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Publir https://publir.com/blog Blog Mon, 14 Aug 2023 07:51:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.4 Publir Achieves Recognition as a Google Certified Publishing Partner (GCPP) https://publir.com/blog/2023/08/publir-achieves-recognition-as-a-google-certified-publishing-partner-gcpp/ Mon, 14 Aug 2023 06:47:28 +0000 https://publir.com/blog/?p=6412 https://publir.com/blog/wp-content/uploads/2023/08/EmbeddedImage-1.png We’re excited to announce that Publir, a global technology platform, has been awarded Google Certified Publishing Partner (GCPP) status. This...

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We’re excited to announce that Publir, a global technology platform, has been awarded Google Certified Publishing Partner (GCPP) status. This recognition places Publir in an exclusive network of advertising technology businesses that have proven their expertise in helping publishers succeed within the industry.

The GCPP status underscores Publir’s commitment to offering publishers customized services that support sustainable growth and user-focused monetization. Publir’s core services include:

  • LiftAd: A platform that optimizes ad revenue.
  • Smart Paywall: A subscription model that deepens audience loyalty.
  • Crowdfunding: A system that enables direct financial relationships with engaged users.
  • QuickShop: An e-commerce platform that facilitates seamless purchases.

“Publir’s guiding principle is that good writing should pay well,” said Anand Ramanujan, Founder & CEO. “Being accepted into GCPP is a proud milestone and reflects years of hard work by the entire Publir team.” 

The Google Certified Publishing Partner status empowers Publir with access to resources that will enhance its ability to serve publishers even more effectively.

About Us

Publir was established by a team with a deep understanding of the challenges in the publishing landscape. The company focuses on delivering solutions tailored to the needs of publishers, with an emphasis on revenue growth and audience engagement.

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How to Build a Strong Subscriber Community as a Website https://publir.com/blog/2023/05/how-to-build-a-strong-subscriber-community-as-a-website/ Fri, 26 May 2023 13:01:23 +0000 https://publir.com/blog/?p=6395 https://publir.com/blog/wp-content/uploads/2023/05/AprBlg7-0.png If you are constantly searching for methods to optimize your content monetization, stop! Building a strong community of website subscribers...

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If you are constantly searching for methods to optimize your content monetization, stop! Building a strong community of website subscribers is one of the best ways to do this.

A devoted subscriber base ensures that your material is viewed by those who are really interested in it as well as generating income. This post will go through how to maximize your ad placement and create a strong subscriber community. So let’s dive into how to actually get subscribers.

What Makes a Strong Subscriber Community?

A community of users who have subscribed to the information or services on your website is referred to as a subscriber community. These people have agreed to receive emails or notifications from you because they are interested in the content on your website.

You must determine the demographics, interests, and behaviors of your subscribers in order to create your subscriber community. Analyzing the traffic to your website, the number of followers you have on social media, and customer data will yield this information. You may modify your content and services to match the demands and interests of your subscribers after you have a comprehensive grasp of their characteristics.

If you haven’t yet implemented any subscriptions on your website, be it free or paid, you can check for returning visitors in google analytics to get a good idea of how big your loyal community is. All returning visitors have the potential to be turned into subscribers.

Offer Unique Value to Your Subscribers

Getting notifications shouldn’t be the only perk of being a subscriber to your website. The next stage is to provide special value to the people that follow you. Once you have identified your subscriber community and you’ve researched what their needs are, it’s time to monetize.

This value may come in the form of premium materials, first access, individualized experiences, or price breaks on goods and services.

The best approach to thank your subscribers and keep them interested is to provide exclusive stuff. You may produce content, such as articles, films, or podcasts, that is solely accessible to members. Another method to provide distinctive value is to grant early access to new goods or services. Before they are made public, you may give your followers a sneak preview of impending goods or services.

How Important is Engagement for Subscriber Communities?

Building a vibrant community of website subscribers requires engagement. You must produce materials and offerings that motivate your visitors to communicate with one another and with your website. This may be accomplished by promoting user-generated material, providing events, and interactive content.

Sometimes to get subscribers, you need more than just information pieces, you need debate. Quizzes, polls, and surveys are all examples of interactive material that may be used to engage your subscribers. Subscribers are encouraged to engage with your website and one another through this kind of material. To include and benefit your subscribers, you may also conduct events like webinars, workshops, or live streaming.

Promoting engagement is a strategy that can be combined with everything else.  Encouraging user-generated content doesn’t really do you any bad. Reviews, comments, and postings on social media platforms can all be considered user-generated content.

Do You Need to Advertise Your Website?

How to Build a Strong Subscriber Community as a Website

Typically, websites that focus on a form of conversion like sales, advertise. This means the CPM (cost-per-mile) of your display and search ads would be extremely cheap if you are just giving out information for free and not asking people for anything in return.

It’s always worth a shot to try advertising and run the numbers after. It can help your audience grow and expand.

There are various ways to promote your website, including social media advertisements and display ads on other websites. You may improve your chances of acquiring new readers who are truly interested in your material by focusing your advertising on the correct demographic. You may construct your brand and position yourself as an authority in your area with the aid of advertising.

However, advertising may be expensive, and it might not be the best course of action for many websites. When determining whether or not to market your site, it’s critical to take your spending plan and objectives into account. It could be more beneficial to concentrate on increasing your organic traffic through SEO and social media marketing if you are just starting out and have a little budget.

If you are a large website, and you know your CLTV (Customer lifetime value), and you know how much a monthly subscriber pays, then you can simply do the maths and find out if it’s worth advertising.

Final Words

Website owners and content decision-makers must focus on developing a robust subscriber community. A devoted subscriber base ensures that your content is seen by those who are really interested in it, which ultimately generates more income.

 You must define your community, provide special value to your members, and encourage involvement if you want to develop a successful subscriber community. Once you have established a substantial subscriber base, you can monetize them a thousand ways. Did you know that there are many ready solutions that are just waiting for you to click a few buttons and monetize your existing subscriber base? Check out Publir, and see for yourself!


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The Psychology of Crowdfunding: What Makes People Donate? https://publir.com/blog/2023/05/the-psychology-of-crowdfunding-what-makes-people-donate/ Wed, 24 May 2023 11:37:44 +0000 https://publir.com/blog/?p=6390 https://publir.com/blog/wp-content/uploads/2023/05/AprBlg6-0.png As crowdfunding becomes more and more popular, entrepreneurs are bound to either comprehend the psychological aspects that cause individuals to...

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As crowdfunding becomes more and more popular, entrepreneurs are bound to either comprehend the psychological aspects that cause individuals to give to a crowdfunding campaign or to fail in amassing capital.

Let’s closely examine the crucial elements that contribute to a successful crowdfunding campaign and see what really drives a person to commit to your cause and back it up. Generally, donations are based on both egoistic and altruistic foundations of our psyche, but it extends far beyond that.

What Really Makes People Donate?

There are more than a few things that can make a person donate to a cause or to back up a crowdfunding startup. In the majority of cases, their driving force is one of these or a combination of the following:

  • Peer pressure and social proof: People, by nature, are conformists and strive to be accepted in society. Seeing others have done it, they want to do the same. 
  • Emotions make people donate: Sentiment is a powerful tool in the hands of a startup. If you can bond with your backers through a story anyone can relate to, you’re on the right track.
  • Incentives, reward systems, and perceived value: Imagine knowing something costs 200 bucks, yet you can pre-order it through a crowdfunding platform for $109.99. Would you? Of course, you would, especially if you need it. The same goes for other forms of rewards and incentives.
  • Urgency and common goals: Imagine you are a video gamer, and you haven’t seen your dream video game in development yet. But there it is, a company is doing it. And they promise a lot. However, there’s a catch. They need $2,000,000 to start the development before the end of the quarter. Would you back them up? Of course, you would! You would need to pay for the game anyway, so why not?

Does Social Proof Really Matter?

Influence and social proof are essential components of successful crowdfunding for a business. Social sharing, testimonials, and endorsements all help to build credibility and persuade others to give. The campaign’s exposure may be increased, and potential contributors’ confidence can be increased by using influencers or ambassadors to support the cause.

Imagine seeing your mentor or best friend backing up something. It would definitely influence you more than simply seeing an advertisement asking you to do so. The same thing works when your favorite influencers that you trust promote something genuinely.

This is the key – promoting genuinely through people who have a following that trusts them. Don’t ask of someone who wouldn’t normally use your product or service to promote it, because it creates cognitive dissonance in them, you, and your target market.

Why Is Decision-making Ruled by Emotions?

The Psychology of Crowdfunding: What Makes People Donate?

Another crucial element in effective crowdsourcing efforts is emotional appeals. Making an emotional connection with potential contributors by sharing personal information, presenting a fascinating tale, and emphasizing the campaign’s effect can significantly increase the number of donations received.


If you are a family business that has struggled for years but finally had some success and wants to go big, share your story, and never pretend you’re something else. People love stories, and the more you share, the more emotional they become and the more willing to back you up they will be.

The most important thing is to make your story relatable. People are far more influenced when they can see themselves in someone else’s shoes. Utilize empathy to your advantage, and don’t alienate yourself and your business from people.

Reward Systems, Incentives, and Perceived Value Are What People Want

Giving contributors incentives, such as first access to goods or exclusive benefits, might encourage them to make larger contributions. Building a successful crowdfunding campaign also requires consideration of perceived value and trust. Building trust and raising perceived value may be facilitated by being open, giving frequent updates, and showcasing a successful track record.

Not everyone wants to back your project simply out of the goodness of their heart. Some people want something in return. And why not? Give them something exclusive; give them an incentive they would otherwise never have.

Exclusivity is what drives the market for most crowdfunding campaigns.

Create Urgency and Shared Objectives

Setting attainable goals and instilling a feeling of urgency are other factors in encouraging donors to make a donation. Goal framing and urgency can encourage contributors to contribute to a common goal by fostering a feeling of community and shared purpose.

Urgency and deadlines often unite people behind a common goal quicker than anything else.

How to Manage All of This on a Crowdfunding Platform?

You want to be relatable, to inform people each time something new happens, to offer them incentives, and to provide real social proof. The easiest way to do this is to back up your crowdfunding campaign on your own website.

People there know you already. They are more than just users. They are either followers or subscribers. Utilize it to your advantage and turn your website into a private crowdfunding place. With the help of Publir’s solution, it’s much easier than it sounds, and it happens with a few clicks.

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Beyond Kickstarter: Alternatives to Crowdfunding Your Business https://publir.com/blog/2023/05/beyond-kickstarter-alternatives-to-crowdfunding-your-business/ Tue, 16 May 2023 12:24:06 +0000 https://publir.com/blog/?p=6386 https://publir.com/blog/wp-content/uploads/2023/05/AprBlg5-0.png Businesses of all sizes are increasingly using crowdfunding alternatives as complementary methods for fundraising, giving entrepreneurs rapid and simple access...

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Businesses of all sizes are increasingly using crowdfunding alternatives as complementary methods for fundraising, giving entrepreneurs rapid and simple access to financing.

Numerous firms have received funding from websites like Kickstarter and Indiegogo, but they aren’t the only options available. And if crowdfunding websites are the only cash flow you rely on in order to fund your business, you’re missing out on amazing opportunities.


There are over 1400 crowdfunding platforms, and here are the 6 best alternatives to Kickstarter according to Investopedia. However, there are other methods aside from platforms that you might want to explore. Let’s see what we’re talking about below.

What Are The Limitations of Traditional Crowdfunding Platforms?

Although crowdfunding websites are largely successful and super useful in building capital, they have more than a few limitations.

For instance, not all companies are good candidates for crowdfunding campaigns, and even those that are may find it difficult to distinguish themselves in a competitive market. Additionally, crowdfunding might take a lot of time and work upfront to develop an effective campaign that appeals to potential donors, especially if they’ve never heard of you and your crowdfunding startup.

However, all of that can be avoided if you decide to go another way and crowdfund on your own website, where you can have total control over the goal, and your audience.

What Were People Using Before Crowdfunding Existed?

Before crowdfunding websites came into existence, companies had to rely on conventional means of financing, such as bank loans, venture capital, and angel investors. While these techniques may not be as popular as crowdfunding, they nevertheless have many benefits to offer.

For instance, bank loans are frequently easier to get than alternative sources of finance and generally have cheaper interest rates. However, they also need collateral, which makes them challenging to get for start-up companies without a track record of good credit.

But there’s a reason why most small businesses almost never resort to these methods.

Why Do Most Businesses Avoid Loans and Angel Investors? 

Other conventional fundraising techniques that have the ability to raise higher sums of money include venture capital and angel investors. They do, however, carry the danger of dilution of stock and relinquishment of management authority. The most common dangers that come from traditional funding methods are:

  • Facing bankruptcy if you fail to pay the loan.
  • Losing company assets, if it is backed as collateral.
  • Diluting your stock when dealing with angel investors and venture capital.
  • Losing control of your company.
  • Losing direction of your company.

But there is a very smart method that carries no risk that avoids all of these, and yet can be the most powerful of all.

It’s called “Pre-Orders.” And we can learn from Elon Musk how he pre-sold millions of cars that were yet to be manufactured. Since the car manufacturer required just a $100 deposit to preorder the vehicle, it amassed 1,500,000 backers. That raised over $150,000,000 in a matter of weeks.

How to Use Pre-Orders as a Crowdfunding Alternative?

Pre-sales and pre-orders are fundraising strategies that can be more successful than traditional approaches, especially for companies that have a strong product or service offering. Businesses may generate income and confirm product/market fit before they even start by providing pre-sales or pre-orders. That offers you safety nothing else can.

Pre-sales and pre-orders have various benefits. They may be an efficient approach to create buzz and enthusiasm about a new product or service because they don’t require any upfront investments. However, because clients can be unwilling to pay upfront for something that isn’t yet accessible, they also carry the potential disadvantage of a lengthier lead time before money is collected.


Pre-orders are definitely high on the list of the best crowdfunding alternatives.  Pair them with turning your website into a dedicated crowdfunding space for your business, and you can easily beat any crowdfunding platform, be it Kickstarter or Indiegogo.

How to Turn Your Website Into a Crowdfunding Space for Your Business?

You have a valuable asset that may be monetized if you already have a following on your website. Creating a crowdfunding platform for your company on your website is one approach to do this.

You must provide your audience with persuading incentives to support your initiative in order to do this effectively. This might be early access to goods or services, exclusive discounts, or other benefits catered to the interests of your audience.

Learn from Tesla and brainstorm a few ideas. Write down the best 10 things that come to mind, then narrow it down to 3 and see what has potential.

Final Words

Ultimately, the best combination of crowdfunding alternatives would come down to turning your website into a place to gather supporters and pairing that with pre-orders or pre-sales can definitely make a big difference. Whatever approach you decide on, Publir has the Crowdfunding tools and integrations to turn your website around in no time.


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Maximizing Revenue: How to Upsell and Cross-Sell to Your Website Subscribers https://publir.com/blog/2023/05/maximizing-revenue-how-to-upsell-and-cross-sell-to-your-website-subscribers/ Fri, 12 May 2023 12:42:09 +0000 https://publir.com/blog/?p=6379 https://publir.com/blog/wp-content/uploads/2023/05/AprBlg4-0.png You’ve been reading and reading about website revenue, but you still can’t find that groundbreaking idea that strikes you as...

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You’ve been reading and reading about website revenue, but you still can’t find that groundbreaking idea that strikes you as you’ve finally found it? Well, that means we must get back to the basics of sales. 

Two powerful tactics to increase revenue are upselling and cross-selling. You may boost your sales while giving your audience more value by providing your subscribers with other goods or services that go along with their first purchase. Let’s see how to do that, and what’s in it for you.

Did you know that upselling, on average, increases a business’s revenue by up to 30%?

H2: What Are Upselling and Cross-selling?

Let’s first establish what we mean by upselling and cross-selling before moving on to the tactics. Offering a more expensive item or service to a client who has already made a purchase is known as upselling. Contrarily, cross-selling refers to the practice of recommending an additional good or service to a client who has previously made a purchase.

For firms, especially those with subscription-based business models, upselling and cross-selling may be effective revenue-generating strategies. By utilizing these techniques, you can easily improve client interactions and raise the lifetime value of your subscriptions.

Imagine having 1000 subscribers with a subscription of $3.99. That’s $3,990 USD, make a small upsell to half of them, and motivate them to change their plan to $7.99, and you’ll increase your monthly cash flow from subscriptions by $2000.

Upselling is simply one of the best ways to increase revenue. Especially when you’ve already got the client base, and it’s just waiting for you to act.

A good cross-selling example, on the other hand, would be a person subscribing to you and then offering them something at a discounted price because of their purchase. 

H2: Understanding Your Audience

Maximizing Revenue: How to Upsell and Cross-Sell to Your Website Subscribers

Understanding your audience is the first step to mastering upselling and cross-selling. A good idea is to segment your subscribers based on their interests and behavior by evaluating subscriber data and learning as much as possible about them.

If you have a set of subscribers, for instance, who consistently buy fitness-related products, you may offer them supplementary items like exercise gear or vitamins. If you don’t know where to get those, or to source them, becoming an affiliate of a large company like Amazon, might be ideal for you.

You enhance the possibility of a successful upsell or cross-sell by customizing your offerings to each category and forging closer bonds with your subscribers. Therefore, the closer the products and services you offer are to you personally, the bigger the chance of a cross or upsell.

H2: Create Different Offers

Once you have an understanding of your audience, the ways to increase revenue are countless. However, it’s of utmost importance to develop unique offerings that go beyond what your members initially purchased. 

Search for goods or services that improve the subscriber’s experience and make their subscription more valuable. Developing exclusive deals for members is a successful strategy for producing a variety of offerings. You might, for instance, grant subscribers early access to new goods or services or give them a discount on subsequent purchases.

Make sure to draw attention to the advantages of the upsell or cross-sell while presenting your offerings. Describe how the extra item or service will improve the subscriber’s experience and increase the subscription’s value and give it at a much-discounted price, compared to what its standalone cost would be.

What is the Best Time and Place to Offer Subscriptions?

Cross-selling and upselling are highly dependent on location and timing. To optimize the impact of your offers, present them at the ideal moment and location.

Make the appropriate time decision while presenting your offers. Consider offering an upsell to a subscriber group, for instance, if they commonly buy a certain product or service, just after they’ve made a purchase. The same thing you can do with certain articles or pieces of content. Make your offers relevant.

Think about where you’ll display your offerings when it comes to placement. Will you put them in a pop-up window or the sidebar of your website? Will you include them in your email marketing campaigns? Try out several placement strategies to determine which ones your audience responds to the best.

H2: Ramp Up Subscription Tiers

Another great idea is utilizing subscription tier upsells to increase income from current customers. You may entice users to upgrade to a higher tier membership by providing more features, advantages, or content. Understanding your members’ requirements and preferences is crucial for upselling subscription packages. Analyzing and segmenting subscriber data can help with this.

You may design tiered subscription plans that suit your members’ tastes if you have a thorough grasp of their demands. Promoting the distinct advantages and worth of each tier helps persuade subscribers to move up a tier. Additionally, it’s crucial to make the upsell procedure simple and hassle-free for subscribers.

The Next Step in Your Subscription Game

Instead of relying on affiliate marketing alone, great websites have merchandise and products of their own. Creating a small online store to complement your website is easier than ever. Check out Publir’s Quickshop solution that can be seamlessly integrated with your website in minutes.

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5 Proven Strategies to Increase Subscriber Count on Your Content-Oriented Website https://publir.com/blog/2023/05/5-proven-strategies-to-increase-subscriber-count-on-your-content-oriented-website/ Wed, 10 May 2023 11:51:27 +0000 https://publir.com/blog/?p=6373 https://publir.com/blog/wp-content/uploads/2023/05/AprBlg3-0.png If you’re running subscription-based sites or blogs, there’s a chance you might already know that having a large subscriber base...

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If you’re running subscription-based sites or blogs, there’s a chance you might already know that having a large subscriber base is essential for making money off of your content. But how can you incline more people to subscribe to a website? 

As of today, there are over 1 billion websites online. How can you differentiate yourself? Let’s go through 5 tested methods for boosting the subscriber base and the revenue of your websites.

1. Give Value for Free and Create Good Content

Producing interesting material for your audience is the first and most crucial step in growing your subscriber base. Your content ought to be educational, interesting, and pertinent to your intended audience. In order to have a clearer understanding of what your audience needs, you should research on a daily basis to pinpoint useful topics.

You must provide high-quality material that interests your audience and tempts them to subscribe after you have decided on your themes. Making a content schedule and organizing your material in advance can help you do this. 

But most importantly, don’t just digest content and reshape it in your own way; instead, be original and create something new that you can’t find on any other website. Something truly unique and useful.

2. Optimize Your Website for Conversions

The main instrument for turning visitors into subscribers is your website. It’s crucial for subscription-based sites to create a visually appealing and simple-to-use website. Make sure the navigation and structure of your website are ideal for quick access to subscription alternatives.

An e-commerce owner would tell you that effective calls-to-action (CTAs) are also essential for the success of any website. Make use of eye-catching CTAs to get people to subscribe. These CTAs may be strategically positioned in the sidebar, header, footer, or pop-up windows, and most importantly, after or around crucial points of interest in your articles.

Imagine you’re writing a 1000-word article where you will reveal the answer to the question posed in the title somewhere in the middle of the article. Place the CTA around it.

3. Leverage Social Media

5 Proven Strategies to Increase Subscriber Count on Your Content-Oriented Website

Social media is a great tool for expanding your audience and increasing website traffic. If you aren’t, start promoting your website on sites like Twitter, Facebook, Instagram, and LinkedIn to increase subscribers. Depending on your niche demographic, you can utilize Reddit, Quora, or even Tik-Tok.

Make interesting social media posts to advertise your website and boost subscriptions. Moreover, using a wider variety of content types, including pictures, videos, and infographics, can help you keep your audience interested and engaged. Additionally, you may utilize social media advertising to focus on your desired audience and expand on it.

4. Use Incentives and Promotions

A fantastic technique to get visitors to subscribe to your website is through incentives and promotions. Visitors might be persuaded to subscribe by offering incentives like special content or discounts. To persuade people to subscribe, you may also provide free trials or samples.

Promoting sales and incentives to prospective subscribers through email marketing is a successful strategy. To communicate with your audience and keep them updated on the resources available on your website, use email marketing.

Moreover, you can also use standard sales techniques while promoting subscribing as if you were promoting a product. For example:

  • Upselling.
  • Cross-selling.
  • Utilizing timers, counters, and social proof.
  • Gift cards and promotions.
  • Content behind a paywall.

5. Provide Personal Recommendations

5 Proven Strategies to Increase Subscriber Count on Your Content-Oriented Website

Implementing an algorithm that boosts recommendations within your website is something you must think about, especially if your website has millions of visitors.

Personalized content suggestions are one approach to growing your subscriber base. You may provide each user with individualized suggestions based on their preferences, search history, and website behavior by employing data analysis and machine learning algorithms.

In order to keep an audience engaged and interested and to reduce churn, use personalized suggestions. Your audience is more likely to return back and subscribe to your website if you provide them with pertinent material.

Through email campaigns, pop-up ads, and on-site suggestions, you may offer customized recommendations. And you may improve the usability and customization of your website by using these techniques.

How Do You Get Started on Creating Paid Subscriptions? 

Getting more subscribers requires both time and effort but also a well-thought-out approach. The five strategies we described are proven ways to increase your subscriber base and monetize your content.

In conclusion, make sure your website is optimized for conversions, make use of social media, and run incentives and promotions. You can boost your subscriber base and raise your revenue by putting these tactics into practice.

Use Publir’s subscription tool if you wish to advance your content monetization approach. Instead of trying to figure out on your own how to set up your website for a successful subscription model, utilize this time to find subscribers after Publir has set it up for you. The provided solution is a proven technique to boost your subscriber base and monetize your content.

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3 Case Studies of Successful Crowdfunding Campaigns to Replicate for Your Website https://publir.com/blog/2023/05/3-case-studies-of-successful-crowdfunding-campaigns-to-replicate-for-your-website/ Mon, 08 May 2023 12:28:46 +0000 https://publir.com/blog/?p=6366 https://publir.com/blog/wp-content/uploads/2023/05/AprBlg2-0.png Crowdfunding platforms are becoming the first choice of almost every non-tech startup for a reason. It enables business owners to...

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Crowdfunding platforms are becoming the first choice of almost every non-tech startup for a reason. It enables business owners to present their concepts to a big audience, and individuals who support the idea can make cash contributions to help it become a reality. Each year the average funding per campaign grows and has now reached almost $8k in 2023.

But in order to fully understand how to pull it off, we’ll look at three examples of effective crowdfunding campaigns that you might use for your website.

How Did Oculus Rift Get 9,500 Backers in Months?

3 Case Studies of Successful Crowdfunding Campaigns to Replicate for Your Website

Usually, tech companies require a lot of money to start. And if a tech startup can make it through crowdfunding, practically anything can. That’s why our first example is Oculus Rift.

Oculus Rift first started its crowdfunding campaign in 2012 on Kickstarter. The campaign was a huge success. It raised $2.4 million from almost 9,500 supporters. The campaign’s original technology, fervent following, and early adopter market were its main success drivers. At the time, virtual reality technology was still in its infancy, and PC and console gamers were enthusiastic about the Oculus Rift’s promise to provide immersive gameplay experiences.

A large part of the supporters came through social media and through Oculus Rift’s own website. They were gamers who were checking on the progress daily and were mostly informed of news on the website.

Key takeaway:

Oculus Rift also raised money from backers on their website, outside of Kickstarter. They encouraged more individuals to invest in the product by giving early access to it at a reduced cost. Moreover, notifying everyone on their website would bring in more traffic and better control. 

You can do the same with the help of Publir’s solution. It’s easy to set up your own private crowdfunding place on your website.

How Pebble Raised Over $10,000,000

Pebble Technology is another crowdfunding success story. 

With 68,929 supporters, their wristwatch campaign on Kickstarter amassed a total of nearly $10.2 million. The unique product design, early adopter market, and strong social media presence were the main drivers of this campaign’s success. One of the first of its type, Pebble’s smartwatch attracted a lot of interest from tech aficionados. Here’s the actual campaign.

This is literally the best single piece of physical product among all the crowdfunding projects examples, which drove the campaign toward success. People simply wanted to be the first to come to possess this smartwatch. Pebble also collected more money online by giving backers access to exclusive perks. They gave early access and bespoke engraving possibilities for the more serious backers.

Key takeaway:

Pebble offers a unique product that everyone wants to have. They managed to reach a wide audience through their website, social media, and Kickstarter. Moreover, they offered very exclusive perks for their physical product, such as engraving for the backers. That was going to become impossible for anyone else who was late to the party and simply bought the product instead of backing the crowdfunding campaigns.

Indie Companies Get Funded Too

Not all profitable crowdsourcing initiatives come from large businesses or IT behemoths. A smaller startup called Glitch collected $274,000 from 4,520 backers on Kickstarter. The business offered a cutting-edge platform for developing and exchanging interactive online projects. 

A dedicated user base, an emphasis on innovation and experimentation, and a desire to offer a new platform for creative expression on the web were the main success elements of this campaign.

Additionally, Glitch raised money by giving funders early access to new features and exclusive items. They kept communication on Kickstarter secondary and always released new info a few days before on their website.

Key takeaway:

Glitch noticed an existing problem and offered a solution. The most important thing is they had set a reachable goal and managed to reach it easily and on time in order to start their business.

Summarizing the Key Takeaways of Successful Crowdfunding Campaigns

3 Case Studies of Successful Crowdfunding Campaigns to Replicate for Your Website

From Oculus Rift, we learned that you can place the backing cost at a lower price than the product itself after launch. This would entice users who would usually buy the product to back you up and save money on their part.

Instead of offering a pre-emptive discount, Pebble was promoting a physical product, and they decided to give backers something special that normal buyers would later miss out on. The engraving for each backer enticed everyone who would normally want to buy the product to back it up instead.

And from Glitch, we learn the most important advice: to have merit and not to overestimate the backing power you are aiming to amass on crowdfunding platforms. Because if you fail to surpass your goal, your campaign will be in vain.

Final Words

Crowdfunding can be a potent tool for startups and small businesses looking to generate money and realize their ideas. Moreover, it can also help you amass an audience that you never expected to have.

The success of these three campaigns demonstrates how cutting-edge goods, a devoted following, and a robust social media presence can assist business owners in reaching their financing objectives. Your crowdfunding campaign will have a higher chance of success if you adopt these effective tactics. 

Launch your crowdfunding campaign right away and learn from Oculus Rift, who also crowdfunded on their very website. Do the same with some help from Publir’s solution.

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Boost Your RPMs with Publir’s Crowdfunding Tool: Diversify Revenue and Integrate Seamlessly with Social Media in an Unstable Advertising and Programmatic Environment https://publir.com/blog/2023/05/boost-your-rpms-with-publirs-crowdfunding-tool-diversify-revenue-and-integrate-seamlessly-with-social-media-in-an-unstable-advertising-and-programmatic-environment/ Wed, 03 May 2023 13:22:05 +0000 https://publir.com/blog/?p=6357 https://publir.com/blog/wp-content/uploads/2023/05/1.png Introduction In today’s ever-changing digital landscape, publishers are constantly seeking innovative ways to generate revenue and stay ahead of the...

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Introduction

In today’s ever-changing digital landscape, publishers are constantly seeking innovative ways to generate revenue and stay ahead of the curve. With the advertising and programmatic markets growing increasingly unstable, it has become crucial for publishers to diversify their revenue streams to ensure financial sustainability. Enter Publir’s Crowdfunding tool, a comprehensive solution designed to empower publishers and help them achieve their revenue goals while integrating seamlessly with their social media accounts. In this article, we’ll explore the key benefits of Publir’s platform and provide references to studies that support our claims.

Diversifying Revenue Streams

A study by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed that diversifying revenue streams has become a critical strategy for publishers to thrive in the digital era. Publir’s Crowdfunding tool enables you to tap into the immense potential of your audience by offering various subscription models, one-time donations, and tiered support options. This comprehensive approach helps you build a loyal community while creating a more predictable and sustainable revenue source.

Easy Integration with Social Media

Publir’s Crowdfunding tool not only offers a versatile platform for revenue generation but also provides seamless integration with popular social media platforms such as Facebook, Twitter, and Instagram. This integration allows you to leverage your existing social media presence, making it easier for your audience to support your content and share your campaigns with their networks. Studies have shown that social media plays a significant role in the success of crowdfunding campaigns, and our platform helps you capitalize on this potential.

Net30 Payments

Prompt payment is essential for maintaining healthy cash flow in any business. Unlike other platforms that may hold your funds for 60-90 days, Publir guarantees Net30 payments, ensuring you receive your hard-earned revenue promptly every month. This commitment to swift payments helps you better plan your business expenses and stay financially secure.

Cap on Fees

While competitors often charge hefty fees for their services, Publir believes in a fair and transparent pricing structure. Our fee cap ensures you’ll never have to worry about losing a significant portion of your revenue to platform fees. This approach aligns with the growing trend of publishers seeking cost-effective solutions for generating revenue.

Revenue Guarantees

Publir stands by its product and is confident in its ability to generate results. That’s why we offer revenue guarantees, giving you peace of mind that you’ll see a return on your investment. This guarantee is supported by research highlighting the effectiveness of crowdfunding campaigns in generating revenue for businesses.

Customizable Solutions with Powerful Synergy

Publir’s platform is highly adaptable and can be tailored to your specific requirements, ensuring seamless integration with your existing systems and processes. Our Crowdfunding tool works in perfect harmony with our Ad Optimization, Ad Block Recovery, and Subscription solutions, providing you with a comprehensive suite of tools to maximize your revenue potential.

By combining the power of these solutions, you can cater to various audience preferences and ensure an optimal user experience. For example, you can offer ad-free browsing experiences to subscribers while optimizing ad revenue for non-subscribers. Additionally, our Ad Block Recovery solution helps you recover revenue that might have been lost due to ad-blocker usage, further enhancing your monetization strategy.

This level of customization and synergy is crucial for publishers, as it allows them to deliver unique experiences that resonate with their audiences and adapt to the evolving digital landscape.

Expert Support and Data-Driven Insights

Publir’s dedicated team of experts is always available to assist you in maximizing your revenue potential and ensuring a smooth user experience for your audience. Moreover, our advanced analytics provide valuable insights into your audience’s behavior and preferences, empowering you to make data-driven decisions that drive growth.

Conclusion

In an unstable advertising and programmatic environment, Publir’s Crowdfunding tool offers a reliable solution for publishers to diversify their revenue streams, raise RPMs, and seamlessly integrate with their social media accounts. With its customizable platform, expert support, and data-driven insights, Publir empowers publishers to thrive in an increasingly competitive market. To learn more about how our Crowdfunding tool can benefit your organization, please visit our website at www.publir.com/.

The post Boost Your RPMs with Publir’s Crowdfunding Tool: Diversify Revenue and Integrate Seamlessly with Social Media in an Unstable Advertising and Programmatic Environment first appeared on Publir.

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