The GCPP status underscores Publir’s commitment to offering publishers customized services that support sustainable growth and user-focused monetization. Publir’s core services include:

• LiftAd: A platform that optimizes ad revenue.
• Smart Paywall: A subscription model that deepens audience loyalty.
• Crowdfunding: A system that enables direct financial relationships with engaged users.
• QuickShop: An e-commerce platform that facilitates seamless purchases.

“Publir’s guiding principle is that good writing should pay well,” said Anand Ramanujan, Founder & CEO. “Being accepted into GCPP is a proud milestone and reflects years of hard work by the entire Publir team.” 

The Google Certified Publishing Partner status empowers Publir with access to resources that will enhance its ability to serve publishers even more effectively.

About Us

Publir was established by a team with a deep understanding of the challenges in the publishing landscape. The company focuses on delivering solutions tailored to the needs of publishers, with an emphasis on revenue growth and audience engagement.

The post Publir Achieves Recognition as a Google Certified Publishing Partner (GCPP) first appeared on Publir.

Publir has launched a homegrown sticky ad unit solution that gives publishers the ability to customize their ad unit, allowing for flexibility as to what the ad unit looks like, where on the page it renders and how often the ad refreshes.

Publir’s sticky ad units complement any publisher’s current ad layout. We offer two types of sticky ad units – horizontal units and vertical units. Each type comes in a range of sizes. Horizontal sticky units span the bottom of the webpage in a landscape format. In contrast to horizontal units, vertical units stick to the sides of the webpage in a portrait format.

Our sticky units are intelligent. The ads only display/refresh if they are in viewport and the user is actively engaging with the page. 

Sticky ad units generate higher yield than a standard banner units because of increased viewability – advertisers will pay more for a placement that has a higher likelihood of being seen by a user. Banner blindness, a term describing a website visitor’s behavior to consciously or unconsciously ignore placements that they perceive to be ads, is largely overcome by sticky ads that tend to catch the attention of the reader and maintain in view for longer periods of time. 

Publir also has the ability to target our header bidding and programmatic ad stacks. This results in more competition amongst buyers, creating greater auction pressure. For Publir clients, implementing our homegrown solution eliminates the need for third-party vendors, resulting in higher net revenue to the publisher. 

Check out Publir’s sticky ad units in action. If you’re interested in learning more, inquire directly at inquire@publir.com.

The post Publir Sticky Ad Units Are Live! first appeared on Publir.

Our reporting dashboard has a new UI! A slick, easy to navigate, all-in-one tool with easy accessibility to all data insights in one single interface. The upgraded tool now includes:

1. A dynamic dashboard that includes site metrics, such as page view data, along with total site revenue across devices, as well as overall RPMs.

2. Product-specific dashboards for each revenue stream, including ads, fundraisers, and subscriptions.

3. An “Ads” breakdown, that provides granular data. This section plots revenue and CPM by device type and lists the top-performing ad placements.

4. An Ad Block page view tracker that shows the percentage of unmonetized pages due to ad blockers.

To learn more or request a walkthrough of our interface please contact us directly at inquire@publir.com.

The post Introducing Publir’s New Reporting Tool first appeared on Publir.

Publir’s comprehensive ad block recovery tool gives publishers the power to understand their ad block traffic, such as what percentage of their site’s traffic is composed of unmonetized users and what devices and locations these users are coming from. 

Once identified, Publir’s ad block recovery tool allows publishers to display a message to ad block users, requesting that they whitelist the site and allow ads to be displayed.  

The customization of the tool gives each publisher complete control over the parameters of their message and how it’s delivered to each individual ad block user. 

For the message itself publishers can:

• Choose the location of the message on the page
• Set fonts and coloring to match with the sites aesthetics
• Create customized copy for you appeal 

When the message appears publishers can:

• Set it to show up on an ad block user’s first visit to the site, or on their second, third, etc.
• Blur site content behind the ad-block message
• Set a time-based cap that dictates when a user will see the message appear again

This technology is unlocked by deploying a few simple lines of code. 

By appealing directly to users who have an ad blocker enabled, publishers are able to establish a relationship with those readers by communicating a specific message – that message being that ads support the editors and journalists, and keep the operation as a whole up and running. 

The post We Launched A Comprehensive Adblock Recovery Tool first appeared on Publir.

According to a study conducted by the IAB, digital ad spend is down 33%, with 24% of survey respondents having paused all ad spend for Q2.  As you know, Publir has longstanding relationships with the most preeminent ad networks, trading desks, and SSPs in the digital space. Our conversations with these partners have indicated similar expectations to what the IAB has found, with a predicted drop in spend ranging anywhere from 20-50% depending on the vertical for Q2, and possibly for Q3.

April is expected to be the month that sees the most pronounced effects of the cutbacks.  Publir is taking a proactive approach to combating the effects of these market changes as effectively and extensively as possible. We’re opening up new channels of demand across our platform and are focusing on attracting advertisers that are spending now more than ever – health, fitness, education, and telecommunications services are industries that have ramped up ad budgets in light of the current circumstances.   

As we buckle down to continue delivering our publishers as much value as the market can provide, we look ahead with optimism to the Q4 months – a rebound in advertiser activity is expected for the most high-spend quarter of the year. It’s, of course, possible that we’ll see a resurgence in demand sooner, depending on the world’s continued response to the pandemic. Whatever the case may be, you can be assured that Publir is proud to be your committed partner through this time of turbulence – we’ll be here for you at every turn, and we will get through this, confidently, together. 

The post COVID-19, Ad Spend, and Publir first appeared on Publir.