What is Domain Privacy? 

For any purchase on the internet, some important information like payment details and billing information might be shared. However, some of these are optional. If you wish to buy a domain through a registrar, here are some simple steps you follow to complete the transaction. The information often given out is your name, an email address, a business address, and telephone contact details. The information that you give out is not always private. 

Why Domain Privacy is Required for All Websites?

Privacy is an important part of the web and for users in general. Domain privacy is very important given that there are two billion live websites. That means scores of domain names, with a lot of public user information attached to them. The WHOIS database contains information about every single domain. Domain privacy is required as it can protect your personal and contact information from being public. You’ll face less spam in your inbox or via phone because a lot of people use the WHOIS database as a cold calling list. Malicious users can’t steal your domain, and you have some legal protection. 

The WHOIS Database

A non-profit organization that coordinates and maintains the namespaces on the internet, ICANN or the Internet Corporation for Assigned Names and Numbers keeps the net stable and secure courtesy of its IP (Internet Protocol) address management, and DNS (Domain Name Server) root. ICANN controls the registration of domain names, requiring all site owners to register full contact details for each domain owned. This data is made public on the WHOIS database. 

How To Check Whether Your Domains Have Privacy Protection?

Before implementing domain privacy on your site, check whether it’s there in the first place. You may have chosen it at checkout and forgotten, or it may be an automatic application. Visit the WHOIS database, and enter your domain name in the search bar. If you click the ‘search’ option, you’ll land upon the WHOIS entry for the domain. Under the ‘Domain Information section, you might see details regarding the domain name, registrar, and registry dates. You may not know whether you have domain privacy. You need to scroll down to the Registrant Contract, Administrative Contract, or Technical Contact Sections. The details may differ depending on the registrar and domain privacy employed. The important elements to watch out for are 

An email address that appears to be forwarding messages, and a name and contact address that appears generic and is not yours.  

This might indicate that domain privacy is switched on. If any of your details aren’t visible on this screen, you might want to learn to apply domain privacy.

4 Main Domain Privacy Tools and Services 

Domain registrars might provide privacy services at the checkout stage. Here we break down 4 different domain registrars or services offering domain privacy amongst other offerings. 

Your Own Domain Registrar 

Website owners often have domain names to go with. You might want to choose which type of domain privacy you may access. Your current registrar might be the best place to start as it may offer the least resistance in implementing domain privacy. There will be many tools for domain management regardless of your task. While there may not be an explicit ‘domain privacy’ option, you’ll find Domain Ownership Protection (DOP). In such a way, several services come bundled at a premium price. You get WHOIS domain privacy and the ability to ‘lock’ the domain. You can thus avoid common mistakes like domain transfer, changing the domain’s personal information, or domain renewal cancellation. For activating something like DOP, you have to do it at the time of purchase. 

Google Domains 

This is a great way to buy and manage all domains, with familiar dashboards and decent pricing. Google Workspace users might find this to be the ideal domain registrar. It handles domain privacy using Privacy Protection, which is free and can be applied at checkout as standard. You can also view terms of service on the ‘domain overview’ page. You will also find a note that indicates whether privacy protection is active. 

Namecheap 

This firm specializes in cost-effective domain names. You will find lots of TLDs, and the dashboard boasts ease of use. When it comes to managing domains, the registrar is easy to use. You can easily add records and change nameservers. There’s a common domain registrar derived from price, TLD availability, and usability. You can see which of your domains has privacy activated. The ‘shield’ logo is on each domain in a dedicated column.

Hover over that shield and you can see whether domain privacy is explicitly active. You can further expand each domain using the ‘arrow’ icon, seeing further details on how the domain privacy setup works. Namecheap gives you three different ways to view domain privacy. 

Cloudflare Registrar 

This is a service for registering domain names, offering similar services to other domain name registrars, but with more security features. You get free two-factor authentication and private WHOIS management. You get to keep your domain and personal information secure, and you don’t have to purchase add-on services to do so. Domain names managed through Cloudflare tie into many products and services like Cloudflare CDN, DNS, and SSL. 

Purchasing and Applying Domain Privacy For Your Website 

Find and add your domain name to the cart. 

Move to the checkout screen, where you can see the option to add domain privacy to your order. 

Here you might notice that domain privacy is toggled as enabled as standard, also set to auto-renew. 

You can continue with your purchase, and complete the transaction, using the Bulk Settings dropdown to apply the domain privacy settings to all domains in your cart. 

Final Thoughts

That’s all when it comes to domain protection and privacy. For most registrars, it is toggled on as standard, so there’s little else you’ll need to do apart from going through the renewal process in case you have not opted for auto-renewal.In conclusion, privacy is an important aspect of web browsing. Website owners need to declare personal information to purchase domain names. Without domain privacy, these details might become public so keeping them hidden is vital. Thankfully, this process is simple. For most registrars, all you do is toggle a switch for domain privacy. While some might offer this for free, some might charge a fee. That’s the only difference. Read our blog on internet privacy and device fingerprinting to learn about how you can protect your privacy online.

The post An Introduction To Domain Privacy – How Do You Implement It? first appeared on Publir.

Bringing together certain device features, like the operating system (the type of web browser in use), its language settings, and the IP address the user is on, device fingerprinting is used to identify users. It relies on the probability that on two different days, the same device can be identified if they share the same attributes. Device fingerprinting is stored in a different server-side database. 

Why has device fingerprinting become popular?

Most of us are online via a number of devices and use a multitude of apps. We generate tons of data every day, whether we realize it or not. Marketers then use this data to connect meaningfully to their audiences (in other words, you). Early in the days of online marketing, cookies tracking our behavior across websites would assist the marketers. But since cookies can be disabled now, digital user tracking has come into play. 

Now marketers can easily track user behavior and it’s impossible for the user to prevent it. Marketers love this because it allows them to target you accurately with ads which, means more revenue for them (indirectly).

Is this cause for concern? 

As with everything on the internet, privacy (or a lack thereof) is a major cause for concern. Sometimes, attackers can hack your smartphone and gain access to valuable information like bank passwords and your social security number or access to private files. This is why it is prudent to take some basic internet privacy safety measures. 

Run only Stable and Recognized Browsers

Many people might argue in favor of privacy-focused browsers. However, use a popular browser because one used by the masses is a great way to avoid device fingerprinting. Popular browser giants like Chrome and Firefox have measures against this, so while they can’t prevent it entirely, they may somewhat mitigate its damages. Ensure your browser is always updated; each version comes with better security updates. This Chrome extension is an instance of measures against device fingerprinting. 

Use Incognito Mode 

A tedious but sure shot way to ensure minimal device fingerprinting is to use the incognito mode on your browser. While your information will be visible to your service provider, it won’t be viewable by the website owner. The only downside is that you won’t be able to access passwords that are kept on your regular browser so you may need to sign back into all your apps and services. This is a small price to pay for the privacy you are getting. Using incognito mode prevents any cookies from being stored and to some extent offers protection against device fingerprinting because there’s no trace left of your visit to the website.

Use a VPN Service

A Virtual Private Network or VPN service is a virtual IP address for a device that hides the user’s actual information. A device fingerprint will not be able to gain information about the device’s actual IP address. This list gives a picture of VPN service providers in the U.S. A VPN can help you get ‘lost in the crowd’, and you can take advantage of security and privacy online and enjoy the internet without any restrictions. 

Get Rid of Flash and Javascript

Flash and Javascript host most of the well-known device fingerprinting software. Disabling both might affect your web browsing experience, so do understand the trade-off carefully. Similarly, a lot of websites depend on Flash, so you may be deprived of features like website animation or pop-up information. 

Optimize Your Device and Your Browser

Android users can change their device ID, effectively resetting their device fingerprinting. This avoids tracking old data from your device and forces websites to start tracking afresh. Keep your browser updated, and check if you can disable device fingerprinting in the settings menu. 

Use 3rd-Party Plugins

Certain plugins disable trackers that are employed by certain websites. From AdBlock Plus to Privacy Badger, they can help block scripts that enable spying ads and invisible browser trackers. You can whitelist certain websites, and these browser extensions can block unnecessary ads and third-party tracking software. 

Use the TOR Browser

The Onion Router (TOR) browser, in combination with a good VPN, can help make you less vulnerable to device fingerprinting because TOR’s default settings, identical for every user, make it very difficult to find unique browser fingerprints. The TOR browser can also block JavaScript code on websites. If you’re okay with the slow browsing experience, you can give this a shot.

Is device fingerprinting that bad?

Device fingerprinting is not just disadvantageous; it finds uses in some very important areas. Device fingerprinting finds use in fraud prevention in the financial sector. It is useful in identifying credit card fraud because the uniqueness of a user’s digital fingerprint makes fraudulent website requests stand out. This is because it shows that the requests are coming from the same device but through a proxy, maybe through a different credit card, user’s name on the card, or a fake IP address. In the eCommerce industry, device fingerprinting is used to find out whether an order request is coming from a legit or fraud party.

Final Thoughts

In conclusion, it is important to note that device fingerprinting is quite a threat to internet privacy, but is definitely a boon to marketers. Device fingerprinting covers a list of data points that create a user profile of yours that people can access and, in turn, target you with highly personalized ads. While you can employ certain methods to ‘cover your tracks on the internet, if you’re a digital marketer or someone who depends on the internet for a living, you might find it tough to maintain your security standards constantly. Read our blog on data privacy in a digital world, to get a fair idea of just how much your privacy is safeguarded in today’s fast-paced digital environment.

The post Internet Privacy and Device Fingerprinting first appeared on Publir.

However, brands may share UGC on their own social media handles, websites, and other marketing channels. Since the explosion of social media, Facebook and Instagram have become platforms for UGC. Users create and share various posts featuring brands, and if you are a marketer, you get free exposure when they recommend your products and services to their audiences. You can even re-share that content with your own audience, boosting your market credibility. 

Why is User-Generated Content so sought after by Companies? 

As humans, our inherent nature is to distrust marketers and advertisements. An easy example would be the difference between the appearance of fast food in ads, and fast food in real life. Now, visit the Instagram page of McDonald’s or Wendy’s, and you’ll see that the burgers look phenomenal. In real life, they aren’t half as aesthetic. Now, consider this. A famous food influencer visits a burger chain, takes an aesthetically pleasing photo of the same burger, and uploads it on their Instagram handle. Suppose they have 20,000 followers. Now, these people will be influenced to try out burgers from the same chain. People have become increasingly distrustful of advertising and the media over the years. Suppose you are the owner of the aforementioned burger chain. It would be prudent for you to encourage User-Generated Content rather than choose direct advertising. 

Why is User-Generated Content so Effective with Consumers? 

User-Generated Content is very effective because it does not come directly from the marketers, it comes from actual users and influencers. This makes it more believable as social proof. Nowadays consumers demand an engaging shopping experience. They want to ask questions, but not necessarily to sales representatives. They want fellow consumers to share insights and ask them questions about their purchases and traditional static advertising doesn’t fit the bill. UGC is thus leaving behind traditional marketing methods in terms of bolstering consumer confidence and influencing their marketing decisions. 

Online Privacy, User-Generated Content, And Legal Trouble

UGC raises concerns because photos, videos, comments, and posts feature actual people’s names, faces, and personal information. This information can be used to identify someone, which is why UGC is categorized as personal data. It comes under the purview of the General Data Protection Regulation (GDPR). As a marketer, you need to disclose your purpose behind collecting UGC and must take certain steps to keep information safe, and allow your users to have rights regarding the usage of their data. If companies are not careful, they can get into trouble. 

A case in point is beer manufacturer Anheuser-Busch InBev (AB InBev). In 2014, the company asked its social media followers to submit pictures for an ad campaign. One of those submissions was from Kayla Kraft, wearing a fake mustache, drinking a bottle of the beer. The company used the photo on posters and coasters. Ms. Kraft was unhappy and claimed that she had posted this photo on her private Facebook page, and had not intended it to be used for promotional measures. She hit AB InBev with a lawsuit for violation of privacy. While this is still being disputed in court, there’s no denying the dent the lawsuit might have caused to AB InBev. 

Steps For Minimizing User-Generated Content Privacy Costs

Dealing with lawsuits is expensive both in terms of monetary costs and the damage it does to a brand’s reputation. You can avoid this by implementing the following steps. 

Clear Terms and Conditions

Be very clear about the terms and conditions specific to each UGC campaign that you are running. This is very important if you plan to publish the UGC outside social media–or even if you don’t; it’s important to be prepared. Ensure that your terms and conditions minimize the likelihood of entrants submitting offensive or inappropriate UGC, by explicitly stating that people may not submit harassing, defamatory, hateful, violent, vulgar, or obscene content. Make sure your terms and conditions are mentioned right at the start of any UGC campaign that you wish to undertake. 

Solicit Agreements Before Publishing 

Sometimes, it gets difficult to get users to actively agree to terms and conditions before they create UGC. If someone submits UGC and encounters legal issues, it won’t help if you just read out your terms to them and assume their agreement. You need to actively seek their permission before publishing any content. Sending a direct message to users, explaining where you plan to publish their content; whether you plan to use their name, social media handle, or personal information; and reiterating your terms and conditions and privacy policy is very important. Never assume that someone has read your terms and conditions when submitting content to you.

Have a Clear and Comprehensive Privacy Policy

Any company’s privacy policy needs to be clear in all the ways in which users’ data will be collected, used, stored, or shared. Privacy policies are important because: 

• They’re legally unavoidable unless you want major legal hassles later on. In fact, global privacy laws dictate what you can or cannot do. 
• Consumers feel safe when they see a privacy policy that safeguards their interests. 

When creating UGC, users submit sensitive information, including their names and social media handles. This is voluntary information, but your privacy policy needs to be clear on what type of information is being collected. Check out our privacy policy here to get an idea of what one should ideally look like. That said, we are not attorneys and we’re not experts in your industry so it’ would be helpful for you to get professional feedback on your own privacy policy.

Licensing Agreements 

Another way to avoid trouble with UGC is to ensure content creators sign a license agreement. This gives you, the business, and the marketer certain rights to use and publish their content. Typically, software developers use End User Licence Agreements which grant users permission to use said software. Something similar targeted to UGC content creators for permission to use their content can save legal trouble in the future. 

Final Thoughts

In conclusion, while there can be a copyright infringement, offensive content, defamation, or other legal issues, there are ways you can offset these risks and prevent any privacy issues. Clear and concise terms and conditions that people understand, and ensuring that UGC is covered in your privacy policy is a great way to ensure that your UGC marketing strategy is watertight. Read our blog to learn about how data privacy is being safeguarded in our digital world.

The post User-Generated Content And Internet Privacy Costs first appeared on Publir.

Differences Between Zero-party and First-Party Data

The key difference between Zero-party and First-Party is in how the information is collected and who controls it and how that data is shared with marketers.

Forrester Research, which first coined the term, states that Zero-party data is information “a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize [them].” An ideal Zero party policy allows the user to control what information they choose to provide the website and to revoke or change these permissions.

First-Party Data is information a company collects when a customer browses a company’s website. This can include a customer’s IP address and geolocation, browser & device details, pages visited, visit duration, clicks, purchases, and other site interactions. First-party data is usually not collected after seeking explicit permission from the user. Instead, the collection of data is governed by a site’s terms of use and a user is assumed to have given permission by using the site’s content or services. First-party data is owned and controlled by the website or publisher. 

How to Collect Zero-Party Data?

Publishers like The Financial Times, New York Times, and The Wall Street Journal have allowed customers to view hyper-relevant content and articles, which would otherwise have been gated, in exchange for entering few details, asking them to complete a short preference survey.

A few other ways to collect this information are:

• Pop-ups that offer greater value in exchange for Zero-party data. For instance asking users for basic demographic info like age, gender, marital status, income, the industry of employment, etc., in exchange for showing less intrusive, more targeted ads.
• Offering personalization options in registration forms. For instance, allowing users to choose which topics they are interested in reading about (politics, travel, etc.).
• Creating a soft firewall that requires users to register if they want to read more than a certain number of “free” articles.
• Implementing polls, quizzes, and other interactive features that provide opportunities to gather information from users.

How Can Publishers Leverage Zero-party Data?

Microsoft-owned professional network site, LinkedIn collects data from professionals across the globe to showcase their talents, certifications, career progression, and job change. Individual members are free to enter their details at will. They do so because they are getting something in return such as job notifications and recognition in their respective professional network.

Members can contribute through blogs, posts, and display events they participated in. Experienced professionals mentor new entrants to their industry, while beginners gain professional insights. Companies and individuals can leverage the power of the network communities for business, professional and personal growth and progress. 

LinkedIn uses this data gathered from users to offer free and premium membership with additional services like detailed analytics, job recommendations, the ability to send messages to sales leads, etc. 

The New York Times offers as many as 70 different newsletters, catering to the varied needs of its readers. Unlike many companies that have confined their activities to social media presence, NYT’s ability to meet diverse audience needs reported total revenue growth of $509.4 million in 2020. $315.8 million or about 62% of the revenue was from subscriptions. NYT offers personalized newsletters on parenting, education, technology, business, arts, hobbies to name many. Its ability to rope-in loyal customers and the way it engages its readers to exemplify the benefits of zero-party data. According to a survey among 52 traditional and digital publishers, 71% of them are gearing up to build first-party and zero-party data across the globe. 

How Can Your Business Benefit From Zero-party Data?

Companies can design a variety of programs or personalized services to reach their customers by collecting a rich data set. An eBook publisher with firsthand, personalized details of the reader who is about to get married, student, retiree, SME business operator, and so on can send customized communication, suggesting the latest releases according to their immediate and future needs.  Companies can design personalized emails, follow-up emails, newsletters, and surveys based on the information they possess. Maintaining live customer relations will be made easy by deploying the right tools to analyze the customer’s purchasing history and behavior. 

Growing Significance of Zero Party Data

Nearly 60% of the world population at present is online. The online ecosystem is particularly strong in developed countries with 90% and 87% of Internet penetration rate in the US and Europe respectively by 2020.  Data is assuming a central role in facilitating efficient online transactions.  

The enactment of consumer privacy protection measures like GDPR and CCPA has changed the ways companies collect customer data. The companies that were relying on third-party cookies for data collection have to modify their practices as browsers like Firefox and Safari have blocked third-party cookies. While Google Chrome announced to withdraw third-party cookies in a phased-out manner, Apple continues to aggressively push for privacy.  Its IoS 14 software update for instance is causing marketers to rush into building alternative initiatives for customer data. ‘Zero Party Data’, thus is gaining momentum as a source for providing effective personalized services to a loyal customer in the absence of third-party cookies.

Final Thoughts

Having understood the benefits of ‘Zero-party data’, it is neither possible nor desirable for companies to ignore first-party and second-party data completely, as it is not going to be an absolute cookies-less world ahead. In the absence of third-party data and tightened consumer privacy norms, Zero-party data, no doubt, will offer great benefits in reaching customers in more meaningful ways in building brand loyalty.

The post What is Zero-Party Data and Why Publishers Should Know About It first appeared on Publir.

Since third-party cookies are the primary way the ad industry has tracked users and measured the effectiveness of online advertising, this phase-out of cookies could have detrimental effects on the industry. Google, which derives a lion’s share of its revenue from ads obviously has a vested interest in ensuring the ad ecosystem stays healthy. So it has come up with various proposals that would safeguard privacy while enabling the ad industry to flourish. 

What Are Google’s Alternatives To Third-Party Cookies?

Google proposed a set of alternative measures, including Privacy Sandbox, Cohort-based tracking, and Turtledove to collect information for advertisers while ensuring user’s privacy. The basic aim here is to establish an operating system that ensures healthy web practices, while still being able to serve relevant ads and track their performance. 

Google also stated that it will aggressively block non-cookie-based cross-site tracking practices like fingerprinting, cache inspection, link decoration, network tracking, and other Personally-Identifying Information (PII).

Privacy Sandbox

Google’s Privacy Sandbox proposes to introduce a set of privacy-preserving APIs to operate the open web in the absence of third-party cookies. The privacy sandbox acts as a monitoring authority by not letting the user’s browser track any information related to the user’s personal identity while measuring information on Ad-selection and conversion for publishers and advertisers. 

Privacy Sandbox, in a way, offers a protected ecosystem for the user’s personal information. Under the stated ideal conditions, users would enjoy all the privileges of browsing the web with confidence that browsers are there to take care of their privacy. The proposed system will also allow the user to turn off any personalized advertising without degrading user experience on the web. 

Cohort-based Tracking

Cohort-based tracking allows advertisers to target consumer behavior in aggregate based on the places they visit rather than being able to target users individually. A  number of FLoCs (Federated Learning of Cohorts) are made available on browsers to collect these details without infringing on the privacy of the consumer. Advertisers can decode this data for making decisions based on the ultimate action of the visitor after having browsed the site. This is still at a very formative level and several questions are emerging on how Google would execute this model.

Turtledove Model

Turtledove offers a privacy-first method for retargeting users who have previously interacted with an advertiser or ad network. This model proposes to completely re-architect the current system so that user behaviors are not stored in a remote database but are stored in a browser. The key to how ad auctions run within this new system is found in TURTLEDOVE’s name, which stands for ‘Two Uncorrelated Requests, Then Locally-Executed Decision On Victory’.

TURTLEDOVE isn’t a usable API yet, so it is difficult to specify how and what all would change until it is implemented. But it gives an early indication of how web-based advertising might look in the future.

How Effective Are Google’s Alternative Measures?

Google’s proposed alternative measures will allow Ad-targeting, Measurement, and Fraud Prevention to happen according to the standards set by its Privacy Sandbox and aim to replace cookies with five application programming interfaces. Advertisers will use API to receive aggregated data about issues like conversion (how well their ads performed), and attribution (which entity is credited, say, for a purchase). 

Privacy Sandbox will provide an alternative pathway for the Ad-industry to rely on anonymous signals within a person’s Chrome browser to serve relevant ads. This model, according to Google, allows content creators to operate without any gatekeeping mechanism and while allowing end-users to access information freely. 

These measures have definitely been designed keeping in mind the privacy of the user, and the effectiveness of them can be analyzed once these measures are implemented and the users are introduced to the cookie-less world. 

The Takeaway 

While Google’s proposal seeks to provide alternatives to support the ad ecosystem instead of simply blocking third-party cookies as done by competing browsers, there are still several challenges to overcome.  The main concern is Google’s already near-monopoly domination of third-party advertising. There is widespread fear that the adoption of Google’s solution would further entrench the company’s monopoly and make it hard for competitors to thrive. The other being that the current ad-supported web business model relies heavily on the existence of third-party cookies. Information dissemination on the web as text, images, videos, and graphics in the form of ads, content, and other formats is taking place on the existing model. How Google’s measures will be adopted by the wider ad industry is still unclear.

The post Effectiveness Of Google’s Alternative Measures In Replacing Third-Party Cookies first appeared on Publir.

Consumer identity and permission are the future of the open web, with a newfound trust and transparency between publishers and readers being the result of the death of third-party cookies. Privacy tools help publishers offer their users a way to manage their data with consent and preferences, giving individuals more choice and control. 

Publir is integrating LiveRamp’s Privacy Manager for CCPA and GDPR, a platform that enables compliance by storing proof-of-consent and preference choices, responds to visitors who request to alter data the website collects, and provides  additional transparency into a site’s data collection and usage practices. We’re also integrating their first-party cookie solution. 

LiveRamp, together with Publir’s technology, will allow for the gathering of authenticated user data, ultimately allowing us to best support our publishers’ long-term growth by encrypting and translating the data and sending it through with every ad request. 

This partnership will benefit publishers by: 

• Driving high CPMs and more efficient ad delivery 
• Enabling marketers to deliver a better customer experience and more accurate campaign matching to their readers 
• Establishing a clear, honest and direct relationship with their readers 
• Giving their readers a direct way to manage their consent preferences

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The post Publir Partners With LiveRamp first appeared on Publir.

Browser Background Information

Chrome is the world’s most used browser and is still using third-party cookies. However, Google has said that it will end Chrome’s use of third-party cookies entirely by 2022. 

In 2017, Apple gradually began increasing cookie restrictions that started with the introduction of Safari’s Intelligent Tracking Prevention (ITP). By March 2020, Apple had blocked all third-party cookies by default for all users with the release of Safari 13.1.

Firefox, beginning in June 2019, enabled their Enhanced Tracking Protection by default for all new users. This feature blocks third-party cookies, making it much harder for advertising and tech companies to track a Firefox user. 

Edge, unlike Firefox, does not block third-party cookies by default. There is no tracking protection in Edge’s private-browsing mode either. 

2020 Usage by Browser*

Safari browsers

We found that a small percentage of people on iPad are still using the older version of Safari that allows for third-party cookie tracking. This version of Safari had a CPM 3x higher than the CPM for users with Safari 13 that does not allow for third-party cookies on the same device. Similarly, for iPhone Safari users, the pre-third party cookie blocking browsers generated a CPM that was 2.5x higher than the CPM by Safari 13. 

Chrome browsers

According to our data, the ad CPM for Chrome users, despite the device type, are significantly greater than those generated on post-third party cookie Safari browsers. We also found that the ad CPM for Mac Chrome users was similar to that of pre-third party cookie blocking Safari browsers. Our data also indicates that:

• The latest version of Windows Chrome browser CPM was 3x that of the Windows Firefox CPM. 
• The latest version of iPhone Chrome CPM was 2.8x that of the latest version of iPhone Safari 13 CPM.
• The latest version of iPad Chrome CPM was 3x that of the latest version of iPad Safari CPM.
• The latest version of desktop Mac Chrome CPM was 3.6x that of the latest version of desktop Mac Safari CPM.

Publisher ad revenue is largely affected by the browser choice of their users. For the browsers in which third-party cookie tracking is enabled, such as the older version of Safari and current versions of Chrome, CPMs are significantly higher than all browsers that have disabled third-party cookie usage.  We estimate that if Google blocks third-party cookies by default in Chrome as expected in 2022,  this could result in revenue declines of up to 40% unless publishers implement measures to mitigate this loss. 

Check out what Publir’s doing to prepare for the deprecation of Chrome’s third-party cookies here. 

The post Impact of 3rd Party Cookie Blocking on Ad Revenues: What our Data Shows first appeared on Publir.

LiveRamp developed a scalable, open-source solution that provides a secure method of user identification on publisher inventory across all browsers and connects inventory with advertiser demand via IdentityLink ID. The IDL is established by ATS, or Authenticated Traffic Solution, which is deployed through Publir’s proprietary platform. Once a user authenticates, their information is hashed and stored in a first-party cookie context.

LiveRamp’s code, together with Publir’s technology, will allow for the gathering of authenticated user data, ultimately allowing us to best support our publishers’ long-term growth by encrypting and translating the data and sending it through with every ad request.

This aggregated data will provide advertisers on the buy-side with specific information needed to accurately target campaigns. The result is a robust and transparent method of campaign matching, higher CPMs for publishers and more efficient ad delivery – all without the third-party cookies that the market relies on today.

The post How We’re Preparing for the Death of Third-Party Cookies first appeared on Publir.