Consumer identity and permission are the future of the open web, with a newfound trust and transparency between publishers and readers being the result of the death of third-party cookies. Privacy tools help publishers offer their users a way to manage their data with consent and preferences, giving individuals more choice and control. 

Publir is integrating LiveRamp’s Privacy Manager for CCPA and GDPR, a platform that enables compliance by storing proof-of-consent and preference choices, responds to visitors who request to alter data the website collects, and provides  additional transparency into a site’s data collection and usage practices. We’re also integrating their first-party cookie solution. 

LiveRamp, together with Publir’s technology, will allow for the gathering of authenticated user data, ultimately allowing us to best support our publishers’ long-term growth by encrypting and translating the data and sending it through with every ad request. 

This partnership will benefit publishers by: 

• Driving high CPMs and more efficient ad delivery 
• Enabling marketers to deliver a better customer experience and more accurate campaign matching to their readers 
• Establishing a clear, honest and direct relationship with their readers 
• Giving their readers a direct way to manage their consent preferences

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The post Publir Partners With LiveRamp first appeared on Publir.

LiveRamp developed a scalable, open-source solution that provides a secure method of user identification on publisher inventory across all browsers and connects inventory with advertiser demand via IdentityLink ID. The IDL is established by ATS, or Authenticated Traffic Solution, which is deployed through Publir’s proprietary platform. Once a user authenticates, their information is hashed and stored in a first-party cookie context.

LiveRamp’s code, together with Publir’s technology, will allow for the gathering of authenticated user data, ultimately allowing us to best support our publishers’ long-term growth by encrypting and translating the data and sending it through with every ad request.

This aggregated data will provide advertisers on the buy-side with specific information needed to accurately target campaigns. The result is a robust and transparent method of campaign matching, higher CPMs for publishers and more efficient ad delivery – all without the third-party cookies that the market relies on today.

The post How We’re Preparing for the Death of Third-Party Cookies first appeared on Publir.