Publir Partners With LiveRamp

Publir Staff — Tue, 16 Jun 2020 13:26:46 +0000

Publishers will maintain people-based ad targeting with privacy at the forefront

Consumer identity and permission are the future of the open web, with a newfound trust and transparency between publishers and readers being the result of the death of third-party cookies. Privacy tools help publishers offer their users a way to manage their data with consent and preferences, giving individuals more choice and control.

Publir is integrating LiveRamp’s Privacy Manager for CCPA and GDPR, a platform that enables compliance by storing proof-of-consent and preference choices, responds to visitors who request to alter data the website collects, and provides additional transparency into a site’s data collection and usage practices. We’re also integrating their first-party cookie solution.

LiveRamp, together with Publir’s technology, will allow for the gathering of authenticated user data, ultimately allowing us to best support our publishers’ long-term growth by encrypting and translating the data and sending it through with every ad request.

This partnership will benefit publishers by:

Driving high CPMs and more efficient ad delivery
Enabling marketers to deliver a better customer experience and more accurate campaign matching to their readers
Establishing a clear, honest and direct relationship with their readers
Giving their readers a direct way to manage their consent preferences

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The post Publir Partners With LiveRamp first appeared on Publir.

CCPA FAQ

Publir Staff — Tue, 14 Apr 2020 16:50:29 +0000

With CCPA having gone into effect on January 1st of this year, it’s important for publishers to understand what CCPA is and how it impacts data collection and disclosure policies on their website.

What is CCPA?

The California Consumer Privacy Act (CCPA) was enacted to give California consumers more control over the data that they share. CCPA was born from the stance that users want to understand where and how their personal information is being used, and have the option to exercise control over their data.

How are publishers affected?

Publishers must explicitly express to California readers their rights under CCPA. The messaging should explain what will happen to their data and also include a “do not sell my personal information” link for opt-out purposes.

What happens when a user opts out?

The user’s personal information will not be sold or used for any ad targeting purposes.

What do publishers need to do in order to be compliant?

Make sure that you have a CCPA-compliant consent management platform (CMP) in place before the enforcement date of July 1st, 2020.

Publir has integrated a consent management tool into our unified monetization platform. For the publishers that we represent, CCPA compliance is offered at no cost to our clients.