In today’s ever-changing digital landscape, publishers are constantly seeking innovative ways to generate revenue and stay ahead of the curve. With the advertising and programmatic markets growing increasingly unstable, it has become crucial for publishers to diversify their revenue streams to ensure financial sustainability. Enter Publir’s Crowdfunding tool, a comprehensive solution designed to empower publishers and help them achieve their revenue goals while integrating seamlessly with their social media accounts. In this article, we’ll explore the key benefits of Publir’s platform and provide references to studies that support our claims.

Diversifying Revenue Streams

A study by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed that diversifying revenue streams has become a critical strategy for publishers to thrive in the digital era. Publir’s Crowdfunding tool enables you to tap into the immense potential of your audience by offering various subscription models, one-time donations, and tiered support options. This comprehensive approach helps you build a loyal community while creating a more predictable and sustainable revenue source.

Easy Integration with Social Media

Publir’s Crowdfunding tool not only offers a versatile platform for revenue generation but also provides seamless integration with popular social media platforms such as Facebook, Twitter, and Instagram. This integration allows you to leverage your existing social media presence, making it easier for your audience to support your content and share your campaigns with their networks. Studies have shown that social media plays a significant role in the success of crowdfunding campaigns, and our platform helps you capitalize on this potential.

Net30 Payments

Prompt payment is essential for maintaining healthy cash flow in any business. Unlike other platforms that may hold your funds for 60-90 days, Publir guarantees Net30 payments, ensuring you receive your hard-earned revenue promptly every month. This commitment to swift payments helps you better plan your business expenses and stay financially secure.

Cap on Fees

While competitors often charge hefty fees for their services, Publir believes in a fair and transparent pricing structure. Our fee cap ensures you’ll never have to worry about losing a significant portion of your revenue to platform fees. This approach aligns with the growing trend of publishers seeking cost-effective solutions for generating revenue.

Revenue Guarantees

Publir stands by its product and is confident in its ability to generate results. That’s why we offer revenue guarantees, giving you peace of mind that you’ll see a return on your investment. This guarantee is supported by research highlighting the effectiveness of crowdfunding campaigns in generating revenue for businesses.

Customizable Solutions with Powerful Synergy

Publir’s platform is highly adaptable and can be tailored to your specific requirements, ensuring seamless integration with your existing systems and processes. Our Crowdfunding tool works in perfect harmony with our Ad Optimization, Ad Block Recovery, and Subscription solutions, providing you with a comprehensive suite of tools to maximize your revenue potential.

By combining the power of these solutions, you can cater to various audience preferences and ensure an optimal user experience. For example, you can offer ad-free browsing experiences to subscribers while optimizing ad revenue for non-subscribers. Additionally, our Ad Block Recovery solution helps you recover revenue that might have been lost due to ad-blocker usage, further enhancing your monetization strategy.

This level of customization and synergy is crucial for publishers, as it allows them to deliver unique experiences that resonate with their audiences and adapt to the evolving digital landscape.

Expert Support and Data-Driven Insights

Publir’s dedicated team of experts is always available to assist you in maximizing your revenue potential and ensuring a smooth user experience for your audience. Moreover, our advanced analytics provide valuable insights into your audience’s behavior and preferences, empowering you to make data-driven decisions that drive growth.

Conclusion

In an unstable advertising and programmatic environment, Publir’s Crowdfunding tool offers a reliable solution for publishers to diversify their revenue streams, raise RPMs, and seamlessly integrate with their social media accounts. With its customizable platform, expert support, and data-driven insights, Publir empowers publishers to thrive in an increasingly competitive market. To learn more about how our Crowdfunding tool can benefit your organization, please visit our website at www.publir.com/.

The post Boost Your RPMs with Publir’s Crowdfunding Tool: Diversify Revenue and Integrate Seamlessly with Social Media in an Unstable Advertising and Programmatic Environment first appeared on Publir.

Manual ad placements limited advertisers’ capacity for fully targeted ad placements. The same ad was displayed in traditional advertising regardless of who visited the website. On the other hand, programmatic advertising offers a truly user-centric, tailored, intelligent, and highly personalized advertising message to the right audience at the right time. Programmatic advertising targets the right audience at the right time in their customer journey using geolocation, website cookies, and keywords. 

How Programmatic Advertising Works

Programmatic advertising has four components that place ads on different websites and platforms: demand-side platforms (DSP), supply-side platforms (SSP), and ad exchanges. 

1. DSP: DSP is an interface platform where you can buy advertisements. Based on your criteria, demand-side platforms identify the best publishers and platforms for programmatic advertising. DSPs place a bid on your behalf using real-time bidding. 

2. SSP: SSPs are used by publishers to make their website, radio, or channel spaces available for advertising and bidding. 

3. Ad Exchange: Ad exchanges manage the auctioning and bidding process by connecting SSPs and DSPs. It is similar to the bidding floor of a stock exchange. It provides a space for negotiation for publishers and advertisers to come to an agreement. 

Methods for Programmatic Buying 

There are three main types of programmatic buying:

1. Real-Time Bidding: Also known as open auction, real-time bidding sets the price of an advertisement in real-time based on the bidding. Real-time bidding is available for both publishers and advertisers and is considered a cost-effective way of purchasing digital ad space. Real-time bidding is one of the most popular ways to purchase programmatic ads. While controlling the pricing, advertisers get an array of choices. 

2. Private Marketplace: It is an invitation-only space where publishers can offer their ad spaces to selected advertisers. The publisher puts out its space for auction, and advertisers bid on those spots. The publisher sets the prices and restrictions, but the purchases can be structured on campaign objectives. 

3. Programmatic Direct: Also known as programmatic guaranteed, this process involves direct sales between publishers and advertisers. In this process, publishers can regulate and monitor the cost of the ad spaces while advertisers can buy premium spaces more transparently. This differs from RTB, as advertisers can buy a guaranteed number of ad expressions instead of bidding for one ad at a time. This method is more aligned with traditional advertising as it comes with a fixed price agreement. Often one publisher works with one advertiser toward a specific deal. 

Best Practices for Programmatic Advertising

Make programmatic advertising an invaluable part of your marketing strategy by following a few best practices

1. Be Specific about the Goals You Want to Achieve Through Programmatic Advertising

Like all other digital marketing initiatives, set clear goals from the very beginning. To figure out your short-term and long-term goals, utilize your existing data and its trends. Build an effective marketing strategy based on those goals. Metrics like KPIs, profitability over time, and concentrated revenue streams are generally used by advertisers to measure the success of their advertisements.

2. Understanding What Platforms to Use 

There are two kinds of programmatic advertising platforms: Self-service and managed service platforms. Self-service platforms give you complete control over your advertisement purchases by signing up. They are mainly demand-side platforms that provide advertisers with access to ad channels and publishers. 

Managed service means a third party, usually an agency, that will oversee all your programmatic advertising campaigns. They become an extension of your marketing team. This option is chosen if you need someone with deep knowledge, experience, and expertise in programmatic advertising. You will still be in charge of the creatives, branding, and strategy, but the external team will work with you to plan an effective marketing strategy.

3. Preventative Methods to Minimize Bot Responses that Contaminate Your Data

Ad fraud is a crucial issue in programmatic advertising, costing advertisers millions of dollars annually. A recent Bad Bot Report by Imperva revealed that 40.8% of all the traffic on the internet in 2020 was non-human sourced. 25.6% of this came from malicious bots. To reduce ad fraud, ensure that your DSP works with verification vendors and has implemented Ads.text to reduce bot responses. Do not trust the deals that look too good to be true. Check that the ads comply with various privacy regulations and policies in relevant countries and states. 

4. Is Your Team Skilled Enough to Make the Most of Your Gains from Programmatic Advertising?

As mentioned above, managed service providers are experts in programmatic advertising. They have years of experience working with clients in different fields. If you have more specific needs and want to make an impact on your readers, you should delegate the task to a group of experienced media strategists. They will collaborate with your marketing team to understand your needs and design the best marketing strategy tailored for your audiences. This saves time and money in the long run. 
As experts in the programmatic advertising market, Publir offers a one-of-a-kind unified platform designed to maximize earnings for digital content creators. We provide complete solutions for Ad Optimization, AdBlock Recovery, Subscriptions, and Crowdfunding. Curious to learn more? Visit us here or email us at sales@publir.com to get started today.

The post A Guide to Programmatic Advertising first appeared on Publir.

An intricately designed advertising campaign may be one of the most effective budget management tools and lead generators. The company can select between the two or overlap both horizontal and vertical ads, depending on the niche and extent of the business.

What is Horizontal and Vertical advertising?

Horizontal advertising is a marketing approach that involves targeting potential clients that share certain similar qualities but are from different businesses. In other words, with horizontal advertising, businesses look for consumers with comparable needs, interests, and requirements in non-industry listed pools. 

For example, a food company may target consumers through local newspaper advertisements or adverts in home interest publications. Companies that provide maintenance services to businesses may place advertisements in the business section of local newspapers or in a general business magazine.

Vertical advertising is a marketing tactic used by businesses to target clients inside a given sector. People in any particular vertical have similar interests, requirements, and desires, therefore the client base is likewise largely homogeneous. Vertical advertising caters to the demands of a certain niche rather than appealing to a broad audience. 

For example, a food maker targeting restaurants rather than consumers might advertise in catering trade periodicals. Advertisements in healthcare magazines would be placed by a firm that provided specialized maintenance services for hospitals.

In other words, businesses employ vertical and horizontal advertising as part of their vertical or horizontal marketing strategy to target the most significant market segments for their products or services. Companies that use a horizontal marketing approach sell the same product to all segments of the market. Companies that use a vertical marketing approach offer products that are tailored to the demands of clients in various industries, such as manufacturing, financial services, and electronics.

When to apply Horizontal and Vertical advertising?

Horizontal advertising is more diversified than vertical advertising since it appeals to a wider audience. This necessitates the creation of increasingly sophisticated cross-channel campaigns that employ a variety of marketing methods. Horizontal advertising also appeals to wide public-facing media such as radio stations, television stations, and general business publications. For horizontal adverts, it’s also popular to employ advertising networks.

If your company provides particularly specific items or services, a vertical ad campaign makes sense. Advertising to a larger audience outside of the specialty will result in a low response/conversion rate and a higher cost per user acquisition. As a result, it will make no sense. Companies who wish to target the most important market segments for their products or services might use a vertical marketing approach. Companies with tight specialty face less competition, but they also face higher risks of shifting demand, making client connections crucial.

How to create an effective vertical and horizontal ad strategy?

Building an effective vertical advertising strategy

Marketers may build highly focused vertical advertising and promotional campaigns dedicated to their unique audience since the product’s audience is clearly defined. Although the advertising’s reach is restricted, it is accurate and precise, so each interaction is critical. The usual recommendation is to market using industry-specific internet and offline platforms.

Building an effective horizontal advertising strategy

Vendors may be required to focus on different parts of product marketing as a result of horizontal client engagement. Companies may operate at a greater scale by supplying standardized products, resulting in cheaper production costs. Furthermore, the manufacture of standardized items is simple to automate, resulting in further cost reductions.

What are the differences in Horizontal vs Vertical ad networks?

Vertical ad networks are dedicated to attracting visitors from certain demographics. In this sense, their reach is limited compared to horizontal networks. Nonetheless, using a vertical advertising network will be sufficient to meet the demands of the narrow-niche brand.

Horizontal ad networks provide advertisers with global, large-scale, and various targeting possibilities. Horizontal networks get inventory from tens of thousands of web sources, including all forms of verticals.

A significant advertising option that the corporation must make is whether to use one of the two advertising tactics or both. Some of the differences between the two are the following:

1. The Vertical Marketing System is more likely to operate firms in the same industry, whereas the Horizontal Marketing System is more likely to operate businesses at the same level.
2. The Vertical Marketing System contains three components: manufacturer, wholesaler, and retailer, whereas the Horizontal Marketing System only has one of these components.
3. The Vertical System targets a narrow audience, whereas the Horizontal System targets a larger audience.
4. The Horizontal System does not support methods that compete with one another; nonetheless, the Vertical System competes with one another owing to its tiny demographic.
5. Banking, real estate, and hospitals are examples of vertical systems. Johnson & Johnson and Google are two examples of horizontal systems. These two distinct companies have joined forces to launch a robotic-assisted surgery program.

Final Thoughts

Both vertical and horizontal advertising have their own set of benefits and drawbacks. Campaigns will offer strong ROI and considerable user engagement if you identify the correct goal, target the right audience, and serve your content in the proper context.

An efficient advertising strategy will include a thorough grasp of the objective, the client base to be targeted, and the proper delivery of the message to result in conversions. Depending on your company’s needs, horizontal and vertical advertising can be employed simultaneously or independently.

Read More

Everything to know about Media Trading

A Guide to Understanding Demand Side Platform

The post All you need to know about Horizontal and Vertical Advertising first appeared on Publir.

Programmatic media trading is the real-time purchase of digital advertising space through an automated auction, like real-time bidding. Sites that wish to sell advertising space via this form of auction usually do so through a marketplace or ad exchange. 

Advertisers may target the audiences they desire using a marketer, which is based on the value of the impression. Although just 61% of marketers feel their marketing strategy is successful. On the supply side, it enables publishers to attract higher-paying advertisers, as the higher the demand for your site’s audience, the higher the cost per impression.

What does a Media Trader do?

The word “Trader” is used in the digital advertising business to describe someone who handles real-time ad campaigns using a Direct Service Platform (DSP). An industry expert who buys and sells commodities, currency, or financial instruments is referred to as a media trader. The finest media traders have a thorough awareness of what they are trading as well as the overall ecosystem. Media traders must have strong analytical and data mining abilities in order to acquire and sell advertising space.

A media trader is a professional that manages the digital budget allotted to them in RTB scenarios. A media trader must know where to acquire inventory for an advertiser in order to satisfy the campaign’s objectives and return on investment (ROI).

Media traders help advertisers get the most out of their digital spending by matching them with their business objectives. To guarantee that the advertiser’s goals are satisfied, they develop real-time bidding and sponsored search strategies and apply them in digital media purchasing platforms.

Responsibilities of a Media Trader

When running real-time bidding (RTB) campaign, a media trader has four primary responsibilities:

1. Understand the market: Media traders must be aware of the market in which impressions are generated. They choose the approach they will employ, including retargeting, prospecting, contextual targeting, and other tactics.

2. Oversee ad operations: this is the technical part of launching advertising, including ad placement limits and attribution management.
   
3. Trading: it includes overseeing a campaign, purchasing advertisements, reviewing reports, and making modifications to the targeting. It is the trader’s obligation to achieve the greatest possible outcome, with the largest potential return on investment (ROI) from the marketing campaign.
   
4. Reporting: The media trader compiles all of the data from the platform analytics and gives insights into the major factors of the performance.

What is a Media Trading platform?

A trading platform is a software that allows investors and traders to place deals and keep track of their accounts without the need for financial intermediaries. Trading systems are frequently packaged with additional services including real-time quotations, charting tools, news feeds, and even paid research. Platforms can also be customized for individual markets, such as equities, currencies, options, and futures markets.

The media trading platform enables two-way transactional exchange traffic between media buyers and media owner systems in real-time. To ensure security, every communication is encrypted using Secure Socket Layer (SSL) or equivalent technologies. A media buyer can use the media buyer system to access a set of media buyer services provided by the media trading platform. Offerings that support each workflow interaction with media owners are included in the services.

What is the meaning of Media Buying?

The process of purchasing advertising space in numerous media locations is known as media buying. Print magazines and newspapers, as well as billboards and television spots, are examples of media locations. It occasionally contains online advertising space, although it is sometimes addressed independently. Media buying platforms are specialized ad purchasing platforms where you may buy ad space on different types of media.

According to eMarketer, roughly 83% of companies in the United States buy media programmatically because it allows brands, marketers, and media buyers to put advertisements in a real-time bidding auction with the utmost targeting precision.

Effective media buying entails much more than simply exchanging money for ad space. Media purchasing teams may build strong connections with media owners, resulting in more reach for less money. This allows marketing teams to enhance conversions and show customers and stakeholders a strong return on investment.

The art of media buying is complex, with a lot of emphasis on finding the best ad placement for consumer experience and conversion. Media teams may better optimize budget and plan by staying up to date on the latest media buying methods and negotiating tactics.

Digital media buying entails far more than simply designing an attractive banner or purchasing ad space. A brand may create the most wonderful advertisement in the world, yet it would be completely useless if no one saw it. And you don’t want just everyone to see the ad; you want the individuals who are most likely to be interested to see it — your target audience.

What is a Media Buying company?

Media buying companies often concentrate on media strategy and media planning, which may be one component of an entire marketing plan developed by a corporation or its ad agency. Simply put, media buying companies are the firms in charge of monitoring the implementation of advertising campaigns by choosing where advertisements will appear, through the process of media planning, and then negotiating fees with media owners such as broadcasters and publishers, via media buying. They are increasingly interested in allied fields such as product placement and sponsorship.

Media buying companies perform many functions. The major functions are:

• They determine the most appropriate time period, identify markets for reaching the target audience, and offer a budget to meet a client’s objectives.
• Because of the tracking, it does for ad campaigns, a media agency may have unique insights about the target population.
• Media buying companies have significant ties with publishers that they may use to offer customers better pricing and value-added placements.

Conclusion

When it comes to media trading platforms, publishers and marketers cannot afford to be blind. Platforms for programmatic advertising must deliver a highly tailored user experience while also maximizing revenue via transparency. Choosing cost-effective solutions powered by cutting-edge technology will help you fine-tune your media-trading strategy and propel your company to new heights in a timely and efficient manner.

Media buying takes a long time. Media buyers don’t want to waste their budget on something that doesn’t work. As a result, the location of ad exposure has a significant impact on the campaign’s performance. Be specific about your goals when purchasing media, and select the best channel for your marketing campaign.

Read More

How to Create Conversion-Boosting Pop-Up Ads

A Guide to Understanding Demand Side Platform

The post Everything to know about Media Trading first appeared on Publir.

According to an eMarketer survey, US consumers spend more than 4 hours per day on the mobile internet, with apps accounting for 88% of that time. App revenue and in-app advertising are inextricably linked. Ad integration done hastily might have a negative influence on app quality and user experience, resulting in revenue loss.

How does In-app advertising work?

Unlike online advertising, which uses cookies to gather information about the target user, in-app advertising employs mobile device IDs. A device ID is a one-of-a-kind anonymous identifier made up of digits and characters that is associated with a single mobile device or user. Every smartphone has a distinct device ID that is kept in the phone’s hardware and is linked to the user. There are two sorts of device IDs: the Google Advertising ID (GAID), which is found on Android devices, and the Identity for Advertisers (IDFA), which is found on all iOS and Apple devices.

The ad network determines which ads are appropriate for its users. It allows the app developer to maximize earnings. However, the viewer may choose to skip the advertisement or view it in its entirety but not do the requested action. The user can also opt-out of working in the app.

What are the formats of In-App advertising?

There is a wide variety of in-app advertising formats. Some of them are discussed below.

1. Interstitial ads: Interstitial ads are full-screen interactive advertising that covers the interface of the app or website they’re displayed on. These advertisements appear between segments of content, so they appear at natural transition periods or gaps, such as between activities or game levels.

2. Rewarded video ads: Rewarded advertising give the person who is watching the ad an incentive/reward in exchange for more gaming bonuses, extra lives, tips, or important material. Allow viewers to choose whether to watch or skip a video advertisement of approximately 15-30 seconds.
   
3. Native ads: Native ads are textual or video ads that mimic the appearance of editorial content on a website. The user does not see native advertising as direct advertising, in exchange for enhancing user loyalty. These advertisements appear to be part of the app’s native content and may appear as a helpful recommendation.
   
4. Banner ads: Banner advertisements are static ad units that appear at the top or bottom of the screen in the form of traditional banners. Full-screen banners that span the whole screen of mobile devices are common in in-app banner advertising.
   
5. Playable ads: A playable ad unit is an interactive test version of a game that is displayed as an ad unit on mobile devices. Playable ads, which may run anywhere from 15 seconds to a minute, are a great way to promote mobile games.
   
6. Pre-roll ads: There are times when ads are automatically played within the video, either at the beginning, the middle, or at the end. Those are Instream Pre-Roll ads. These ads are often 15, 20, 30, or even 60 seconds long. Some can be skipped while others may run for the length specified.

How much does In-App advertising cost?

According to studies, digital ad expenditure would reach $242.80 billion by 2024. Within the world of in-app advertising, brands and their advertising partners have a few different pricing structures to select from. Let’s take a look at the most popular ones available now.

• CPM, or Cost Per Mille, is one of the first and most widely used methods of in-app advertising payment. Essentially, this is the cost of 1,000 ad impressions for a certain ad. This is the most basic method for paying for early awareness and reach, in part because it’s simple to grasp and works with almost any ad type.

CPM = (Cost to the Advertiser / No. of Impressions) x 1000

• An advertiser only pays when an ad creative is clicked on in a cost per click (CPC) campaign. The concept here is that the brand only pays when someone interacts with the ad by clicking on it. Advertisements that show on search engine results pages, as well as ads in retargeting campaigns, are often paid for in this manner.

Total Cost/Number of Clicks = CPC

• CPA means cost per action or cost per acquisition, and it means that someone must not only click on an ad but also complete a certain action, such as filling out a form or installing an app, before an advertiser gets paid. Advertisers and marketers that have ad campaign targets lower down the metaphorical funnel will often employ this pricing strategy.

CPA= Total Cost/ No. of Acquisitions

Final Thoughts

In-app advertising is the most effective approach to monetize a smartphone application and allow different businesses to access the intended demographic for increased sales/downloads/ROI. In-app advertising may evolve further as new technologies, approaches, and ad forms emerge. However, if recent projections come true, the space will grow considerably larger – and probably more complicated – than ever before. If you are looking at trying in-app advertising for your website, reach out to us here!

Read More

A Guide to Understanding Demand Side Platform

How to Create Conversion-Boosting Pop-Up Ads

The post In-App Advertising – All You Need to Know first appeared on Publir.

Embedded banner advertisements promote a product or brand and link back to the advertiser’s website on a web page. Because they’re an inexpensive, measurable, and successful tool for increasing brand recognition that most brands utilize in some way.

How to Make a Good Banner Ad?

When it comes to creating an effective banner ad and having best practices for banner ad design, there are no hard-and-fast rules. Try a few different banners, see how they perform, and then tweak your strategy. The efficacy of your whole marketing plan may be maximized in this way

For the most part, good banner ads are: 

• Informative, while making it clear what your brand and business are about, to the customers.
• Straightforward and simple without any distracting images or texts.
• Attractive and eye-catchy with fine colors, graphics, or animation.
• Well-placed on the web page for your target audience.
• Free of grammatical errors to look professional and smart.
• Honest to the customers without misleading them to only increase traffic, which may ultimately lead to a negative brand image.

Tips for making the Perfect Banner Ad Design

• High readability

The value proposition is one of the most essential parts of a banner ad, that is, what you’re providing your consumers and the language you’re using to “dress” up your offer. A compelling value proposition grabs your users’ attention, offers them a reason to click, and leads them along the conversion path.

• Usage of color contrast

When it comes to banner ad design, utilizing the correct colors in the right way may make a huge difference. Your banner ad’s audience will feel different emotions based on the colors you use. That is why it’s crucial to select colors that symbolize your company’s image. Ad design may be improved by spending some time thinking about what message or emotion you want your viewers to take away from it.

• Simplify banner ads

By opting for a basic, clean layout that is easy on the eyes, you may quickly improve your banner ad design. By reducing the quantity of text and properly employing whitespace, the designers may quickly improve the appearance of a banner ad. The message that a banner ad is trying to communicate will be much clearer if only a few components are included on the banner. Viewers often avoid clicking on the banner ad if it is confusing or suspicious.

• Use effective banner sizes

It’s critical to choose which sizes to utilize when designing display banners for your display advertising campaign. The size of banners has an impact on campaign effectiveness, so making the correct selections and using conventional banner advertising sizes may help you get better results.

Most popular standard banner sizes according to Google AdSense are:

• 728×90px — Leaderboard
• 300×600px — Half Page
• 300×250px — Medium Rectangle
• 336×280px — Large Rectangle
  

• A good copy

When creating your banner ad content, there are a few things to bear in mind. Always keep in mind what your ad’s aim and purpose are. This holds true for copywriting as well. It’s critical to maintain the copy uncluttered and concise. Instead of using flashing or flickering designs, go for a lean, restricted, and powerful copy. Remember that people don’t have a lot of free time, so the less they have to read, the better.

• Space around text

If you’ve already used readable fonts and contrast color, but you still want your text to be more legible, utilize space around the text. That is, you must provide adequate space for your content. Don’t just cram a lot of material into the banner ad. Remember that you have a limited amount of space in which to enter your content, as well as the necessity to utilize a high-quality picture, branding components, and CTA buttons.

• Use fine imagery if needed

Select images and photographs that complement your messaging while also being closely linked to your product/service. If you can’t afford professional photography or supermodels, there are other options. Purchase a low-cost stock picture license. There are millions of excellent ones available. Even better, use designer-created original drawings or graphics.

• Use simple animation

Animated web banner advertisements outperform static banner ads and may be highly successful in website banner design. However, you have to make sure that they do not detract from the topic of your ad. Be careful to use basic animations that don’t loop more than three times and run no more than 15 seconds. You might want to make the last frame of your animation a clear call to action.

How to Make a Catchy Banner

Do you know that 11% of Internet users have switched to blocking display advertising, and many others are simply tuning them out? That is why to get them to click on your ads when they do appear, you’ll have to work extra hard. Visuals play a huge role in effective display advertising as well. But the way your brand is seen by consumers is influenced by the way it is designed. Consider using these five important principles of visual design to produce high-performing display advertisements if you want to build a captivating banner.

• Structure of the ad

The structure is the bedrock of a successful display ad. When planning out your ad, there are several basic practices to follow. Because consumers may view your ad on different-sized displays, ad sizing should be adaptable. In terms of performance, the top three ad sizes are 300×250 (medium rectangle), 336×280 (large rectangle), and 728×90 (leaderboard). As a result, you must ensure that your structure is both sturdy and flexible enough to accommodate any style, with specific emphasis paid to the best-performing sizes.

• Color scheme

Color plays a crucial role in design thinking since it is utilized to attract people’s attention and elicit an emotional response. Colors are also a symbol of your brand. There’s a lot to learn about the psychology of color while designing advertising. There are differences in the color choices of men and women, for example, Men like blue (57%) and green (14%), whereas women prefer blue (35%) and purple (35%). (23%). Therefore, depending on who your ad is intended for, you may decide to utilize a slightly different color palette.

Source: UXPlanet

• Good typography

Typography, like speech bubbles in a comic book, is another design element that focuses your attention on the most important information. It doesn’t matter how good your graphics are if your viewers can’t read or comprehend your content, they won’t click on your ad. The typography has an impact as well. However, this does not mean that you should use a variety of fonts in your display advertising; otherwise, the viewer would be unable to focus. To make specific portions of the copy stand out, you may want to employ a style or a strong typeface, or both.

• Keep it simple

It’s apparent that display advertising is compact. If you have a 300×250 ad, you can’t tell your complete brand’s narrative. It’s important to keep things simple. Your message must be communicated clearly and swiftly. When it comes to developing display advertising, Google Marketing suggests using the three C’s. It is important that they are compelling, concise, and clear. It is to avoid overwhelming the audience. If you want to be successful with the three C’s, then you need to have a captivating design, a concise message, and an obvious call to action.

• Use custom images

Images provide important information, which explains why they are so crucial in marketing. And why you shouldn’t utilize pictures merely for the sake of using them. They should have a function. The goal of your image might be to show off your product in all of its beauty. Alternatively, you may add an image or graphic to make your ad more visually appealing. Using unique graphics in this manner is likely to pique the viewer’s attention. As a general guideline, avoid using stock images. After all, design is all about being creative.

How to Make your Banner look Professional

In marketing, using too many colors might be a mistake. Even if you want to, you shouldn’t go overboard with colors; just one or two should be enough. When you utilize catchy headlines, it is easy to overlook the readability and accessibility of business forms. Color may distract the eye and lead it to refocus on the arrangement, causing it to blur. 

Using simple, white text on a basic, white backdrop is the most professional and effective way to market your business. A white backdrop combined with simple design components like your logo or contact information can provide a distinctive first impression that will entice people to continue reading.

Another thing to keep in mind while thinking about how to make your company banner appear more professional is to make sure the font is easy to read and the arrangement is clean and straightforward. To make your company banner more appealing is to make it stand out from the crowd. One option is to hire a professional graphic designer to create it for you.

Conclusion

These are only a few rules for creating effective banner advertising, but it takes much more to make genuinely great and high-converting banners. To improve your banner ad design, it’s not essential to make major modifications. Even tiny modifications may make a big difference, and you’ll quickly see the effects of your efforts. Test out several designs and see which one works best for you. Also, if you are looking at improving your Engagement rate, check out our blog!

The post Top Ways to Improve Your Banner Ad Design first appeared on Publir.

Our reporting dashboard has a new UI! A slick, easy to navigate, all-in-one tool with easy accessibility to all data insights in one single interface. The upgraded tool now includes:

1. A dynamic dashboard that includes site metrics, such as page view data, along with total site revenue across devices, as well as overall RPMs.

2. Product-specific dashboards for each revenue stream, including ads, fundraisers, and subscriptions.

3. An “Ads” breakdown, that provides granular data. This section plots revenue and CPM by device type and lists the top-performing ad placements.

4. An Ad Block page view tracker that shows the percentage of unmonetized pages due to ad blockers.

To learn more or request a walkthrough of our interface please contact us directly at inquire@publir.com.

The post Introducing Publir’s New Reporting Tool first appeared on Publir.

According to a study conducted by the IAB, digital ad spend is down 33%, with 24% of survey respondents having paused all ad spend for Q2.  As you know, Publir has longstanding relationships with the most preeminent ad networks, trading desks, and SSPs in the digital space. Our conversations with these partners have indicated similar expectations to what the IAB has found, with a predicted drop in spend ranging anywhere from 20-50% depending on the vertical for Q2, and possibly for Q3.

April is expected to be the month that sees the most pronounced effects of the cutbacks.  Publir is taking a proactive approach to combating the effects of these market changes as effectively and extensively as possible. We’re opening up new channels of demand across our platform and are focusing on attracting advertisers that are spending now more than ever – health, fitness, education, and telecommunications services are industries that have ramped up ad budgets in light of the current circumstances.   

As we buckle down to continue delivering our publishers as much value as the market can provide, we look ahead with optimism to the Q4 months – a rebound in advertiser activity is expected for the most high-spend quarter of the year. It’s, of course, possible that we’ll see a resurgence in demand sooner, depending on the world’s continued response to the pandemic. Whatever the case may be, you can be assured that Publir is proud to be your committed partner through this time of turbulence – we’ll be here for you at every turn, and we will get through this, confidently, together. 

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