As of today, there are over 1 billion websites online. How can you differentiate yourself? Let’s go through 5 tested methods for boosting the subscriber base and the revenue of your websites.

1. Give Value for Free and Create Good Content

Producing interesting material for your audience is the first and most crucial step in growing your subscriber base. Your content ought to be educational, interesting, and pertinent to your intended audience. In order to have a clearer understanding of what your audience needs, you should research on a daily basis to pinpoint useful topics.

You must provide high-quality material that interests your audience and tempts them to subscribe after you have decided on your themes. Making a content schedule and organizing your material in advance can help you do this. 

But most importantly, don’t just digest content and reshape it in your own way; instead, be original and create something new that you can’t find on any other website. Something truly unique and useful.

2. Optimize Your Website for Conversions

The main instrument for turning visitors into subscribers is your website. It’s crucial for subscription-based sites to create a visually appealing and simple-to-use website. Make sure the navigation and structure of your website are ideal for quick access to subscription alternatives.

An e-commerce owner would tell you that effective calls-to-action (CTAs) are also essential for the success of any website. Make use of eye-catching CTAs to get people to subscribe. These CTAs may be strategically positioned in the sidebar, header, footer, or pop-up windows, and most importantly, after or around crucial points of interest in your articles.

Imagine you’re writing a 1000-word article where you will reveal the answer to the question posed in the title somewhere in the middle of the article. Place the CTA around it.

3. Leverage Social Media

Social media is a great tool for expanding your audience and increasing website traffic. If you aren’t, start promoting your website on sites like Twitter, Facebook, Instagram, and LinkedIn to increase subscribers. Depending on your niche demographic, you can utilize Reddit, Quora, or even Tik-Tok.

Make interesting social media posts to advertise your website and boost subscriptions. Moreover, using a wider variety of content types, including pictures, videos, and infographics, can help you keep your audience interested and engaged. Additionally, you may utilize social media advertising to focus on your desired audience and expand on it.

4. Use Incentives and Promotions

A fantastic technique to get visitors to subscribe to your website is through incentives and promotions. Visitors might be persuaded to subscribe by offering incentives like special content or discounts. To persuade people to subscribe, you may also provide free trials or samples.

Promoting sales and incentives to prospective subscribers through email marketing is a successful strategy. To communicate with your audience and keep them updated on the resources available on your website, use email marketing.

Moreover, you can also use standard sales techniques while promoting subscribing as if you were promoting a product. For example:

• Upselling.
• Cross-selling.
• Utilizing timers, counters, and social proof.
• Gift cards and promotions.
• Content behind a paywall.

5. Provide Personal Recommendations

Implementing an algorithm that boosts recommendations within your website is something you must think about, especially if your website has millions of visitors.

Personalized content suggestions are one approach to growing your subscriber base. You may provide each user with individualized suggestions based on their preferences, search history, and website behavior by employing data analysis and machine learning algorithms.

In order to keep an audience engaged and interested and to reduce churn, use personalized suggestions. Your audience is more likely to return back and subscribe to your website if you provide them with pertinent material.

Through email campaigns, pop-up ads, and on-site suggestions, you may offer customized recommendations. And you may improve the usability and customization of your website by using these techniques.

How Do You Get Started on Creating Paid Subscriptions? 

Getting more subscribers requires both time and effort but also a well-thought-out approach. The five strategies we described are proven ways to increase your subscriber base and monetize your content.

In conclusion, make sure your website is optimized for conversions, make use of social media, and run incentives and promotions. You can boost your subscriber base and raise your revenue by putting these tactics into practice.

Use Publir’s subscription tool if you wish to advance your content monetization approach. Instead of trying to figure out on your own how to set up your website for a successful subscription model, utilize this time to find subscribers after Publir has set it up for you. The provided solution is a proven technique to boost your subscriber base and monetize your content.

The post 5 Proven Strategies to Increase Subscriber Count on Your Content-Oriented Website first appeared on Publir.

Confidence and cognitive dissonance between words that usually don’t go together can draw a lot of attention while also conveying the right message to the reader. And we all want to read texts from confident people, don’t we?

But adding strong adjectives isn’t the only tip we’ve got when it comes to coming up with your blog headers. Let’s see what other tips there are.

The Importance of a Compelling Title

A headline is the first thing a reader sees about your blog. Whether they’ve specifically been searching for your article or not, and it just makes an impression on them, the title has to make them gravitate toward it.

Headlines play a very important role in search engine optimization (SEO). Search engines like Google utilize headlines to interpret a blog post’s subject matter and assess its relevance to a given search query.

A carefully constructed title with chosen keywords in it can improve your blog post’s search engine ranking and increase site traffic.  Moreover, headlines may establish the mood of your blog article and let visitors know what to anticipate. A compelling title may spark a reader’s interest and encourage them to continue reading, but a dull or deceptive headline may leave them feeling let down or deceived.

The Elements of a Killer Headline

There are several weapons a good writer has in their arsenal which could help them write a killer headline. We will list a lot of tips below. Combine 3 or more of these to achieve solid results.

• Use active tense, instead of passive, use verbs, and be the protagonist in your headline urging someone to take action. Push the reader to action right from the start. “Discover The Mysteries of Oak Island’s Hidden Treasure.”
• Curiosity is very easy to implement in titles. Just find a search term, and go for it. “I Drank only Milk for 12 months, and This Happened.” Although this is an example more suitable for YouTube videos, paired with a thumbnail, it can also work well for blogs.
• Be Concise, don’t go overboard with 15 words for a heading unless you absolutely know what you’re doing in terms of keywords and SEO. That’s why our heading is a bit longer.
• First 8 words matter. If you go for a longer heading, make sure the reader can know what’s going on from the first 8 words.
• Humor can also be used in some cases, depending on the topic you’re writing about.

How to Craft the Perfect Title

Use 2 or more of the work-frames below in order to craft the perfect title to capture the attention of any audience:

1. Curiosity (You Won’t Believe…)
2. Negativity (Best Writer Avoid…)
3. Make the heading a List (Top 5…)
4. Use Timeliness (Fix Your SEO in 5 minutes:…)
5. Use Authority (This is How Gary Vaynerchuk Writes his Headlines…)
6. Target Deep Desire (Reach Millions by…)
7. Beginner-Friendly (Best Beginner Tips…)
8. Extreme Scenario (I Climbed Everest Naked…)
9. Reject an Objection (Shampoo isn’t the Best Way to Wash Your Hair…)

Once you’ve chosen 2 of these, combine them and get good results. For example, combining #7 and #3 is quite common in any space. There are many other combinations you could use for great results. Experiment! Here are some cool examples.

Always  A/B Test Blog Titles

Use analytics to compare different versions of your headlines and how they perform. It’s a mystery. Sometimes you write a perfect headline and another one that you didn’t really like performs twice as well.

Don’t underestimate user-friendly and simple headlines, the can often beat complex and smart titles, that not everyone can grasp. After all, we’re trying to reach many people here, come on!

Avoid These Mistakes at all Costs!

There are plenty of things that can go wrong while writing headlines. So, what to avoid when writing headers for blogs?

• Avoid click-baiting people all the way through. If your title is a bit over-enticing, make sure you deliver in the article you are offering.
• Don’t mislead people with inaccurate information to make them click on your blog.
• Never use all caps in headlines or a lot of punctuation.
• Avoid insider language and jargon, that only your readers would know. That limits your audience to your already established fanbase.
• Try to steer clear from writing unclear headlines, which don’t give out the essence of what your blog is about right away.

What Comes Next After Killer Titles?

After you master the trade of writing great titles, there’s another step of the blog optimization journey. It’s called Ad Optimization. Cash flow is essential for any website, and if yours isn’t generating enough, you should seriously start thinking about it. Get a closer look at how easy it is to optimize the Ad placements on your website and increase your revenue with Publir’s solutions.

The post 5 Top Tips and Tricks for Writing Killer Headlines: And Why They Will Increase Your Website Traffic first appeared on Publir.

When trying to grow an audience, SEO blog writing is a must. However, trying to stuff in too many keywords can easily push your readers away. So content creators and website managers must strive for the best of both worlds.

Does writing blog posts help with SEO? Yes, absolutely. Stick with us to the end of the article because you won’t need SEO blog services after you read it!

What Is Important to Consider for SEO?

Regardless of whether you are running a blog or your blog is just a part of the website you are managing, content marketing drives people to come visit. Here’s a good structural view of what a page must have in order to be indexed and rank properly:

• To be a part of the XML sitemap. (Or, in the case of blog articles, the parent directory part of the sitemap).
• Quick loading speed. The faster your page loads, the better ranked by Google it will be.
• To target specific keywords.
• To resonate with what a person would look to read after typing in these keywords in a search bar.
• Free value upfront.
• No keyword stuffing.
• Proper Meta tags – Meta title and descriptions relevant to what would make the user inclined to click on your article through Google or Bing.
• Proper H1 and H2 tags, good article structure.

There are practically two things that you must achieve to have a good SEO ranking. First, you must make people click on your articles, and second, they must stay for a longer period on your website. We can sum these two things up with impressions CTR (click-through rate) and average session per user in Google Analytics.

Carefully monitor these metrics, and do tests on how to improve them, and in the long run, you will have tremendous success.

Identify the Right SEO Keywords to Target in 3 Simple Steps

Contrary to popular belief, the right keywords can be found with or without the usage of professional tools. When it comes to blog writing for SEO, identifying the keywords of your competitors is very easy. Let’s be smart here.

1. Step one: Find a good article from a competitor on a similar topic.

2. Step two: Copy the text of the article

3. Step three: Check this cool thing out. Paste the well-performing text from your competitors, and you will instantly see the most commonly used keywords in it, by frequency. For example, if you paste this article, you will get these results:

And if you scroll down a bit, you’ll see the most used bigrams and trigrams, which are complex keywords:

If that doesn’t seem like a whole lot of help, then you are probably not ready to use more complex keyword research tools like Semrush or Ahrefs because they provide you with a ton of features that might just be too overwhelming.

Aside from content SEO optimization, there are two other aspects we should pay a closer look to, as well.

On-page Optimization

As mentioned, load time and proper URL and website structure are essential to your website getting indexed and your pages ranking properly.

There are things that will slow down your website, and despite all the SEO blog writing you do or pay for, you might not rank as high as you want to. One of these things is the usage of gifs and super-heavy images or videos embedded on your website.

Hit “F12” on your browser while opening your website incognito, and pay close attention to the Network tab.

Then check the size of each element, and if there are any elements above 500kb, that’s bad news. Optimize all the images by converting them to .webp format and reuploading them. That will greatly increase the speed of your site, especially for mobile users using 4 or 5-g networks.

Off-page Optimization

Having a few hundred backlinks from high authority websites will undoubtedly help all of your pages rank higher, regardless of whether they are specifically linked or it’s just your domain.

It’s more important, however, to do guest posting on relevant platforms and websites that can allow you to expand your audience in a similar niche. Always prioritize backlinks not only by domain authority but by the core audience that they can provide you access to.

Building a Better Website Ecosystem

Step up your SEO game by following the tips in this article, and eventually, you will start ranking higher and higher. But in the meantime, make sure not to forget other core aspects of your website like Ad optimization, subscriptions, and Adblock recovery. Luckily, there are services like Publir that greatly automate the process for you. Give it a look!

The post The Top 2023 SEO Strategies That Will Drive More Traffic to Your Website first appeared on Publir.

Best Ways to Increase Traffic

Website traffic comes from organic and paid sources. Here are 10 ways to increase output from both. Have a look!

Advertising

Let’s get the most obvious one out of the way first. Consisting of paid search, social media advertising, and display advertising, this method helps build your brand and gets your site in front of people. Your paid strategies need to align with your goals. Whether you want more traffic, more conversions, or anything else, there’s a paid channel each with its own pros and cons, for your usage. As part of your paid search strategy, you’ll need to target expensive commercial intent keywords. 

Use Relevant Keywords

Keywords should occur naturally. Don’t stuff them because they become distracting. Spread keywords throughout your content, from the meta description to the page title, URL, headers, and the main piece. Tools like Moz, Ahrefs, and SEMrush can help you perform research, showing you what keywords your competitor’s favor, what search terms are popular, and how much keywords cost for PPC ads. You can always outsource this work to an SEO agency, to ensure your site remains on top of search engines. 

Create Good Content 

Your content is key. Relevant, memorable content cuts through the chase and gets straight to the point – a sure way to increase viewership. People depend on search engines to answer their questions. Your content should be the solution. Sites that release more posts get more traffic. If you care about your audience, it shows in your content. Carefully curated, customer-centric content with an intent to solve problems is a great way to increase web traffic.

Create and Maintain a Social Media Presence

If you aren’t on social media, there’s no point in having a website. Social media attracts a large audience. You can increase your web traffic in a number of ways. Blogs, ebooks, white papers, and posts are good forms of written content, while infographics and videos are visual forms. Attracting fans isn’t enough. Interact with them, make them feel important, repost their content and tag them. Know trending hashtags, and use your bio wisely to promote fresh content. Find influencers and collaborate with them, and include links in the content. Also, reply to others who are looking for solutions. 

Take Advantage of Guest Blogging

Guest blogging is a nifty way to increase traffic to your site and build your brand image. Guest blogging standards are quite high. Don’t send spam to publishers. It can be tough to secure a guest post spot on a reputable site, so when you get the opportunity, don’t mess it up. This works both ways. Invite industry experts to blog on your site too. Doing so will bump your brand’s credibility especially if a known industry expert is at the helm.

A Responsive and Fast Website

Earlier, people would depend just on PCs to browse the internet. Now, most people depend on mobile devices. According to this study, around 80% of social media usage is on a mobile device. Social media handles usually have your website link in the bio, and people would want to visit your site, preferably from their smartphone.

Even if your website is basic, it must be accessible and easily viewable across a wide range of devices, especially smartphones. In addition to responsiveness, website speed is important in keeping your audiences glued. People don’t want to wait for 10 seconds for a website to load. If that happens, your bounce rate will be high. Technically optimized pages with proper image file size, page structure, and 3rd-party plugins, are important for a seamless browsing experience. 

Use Your Analytics Data Wisely 

A great source of data for every metric of your site, Google Analytics is a good place to start to get information so you can formulate effective content strategies. Keep an eye on posts and pages that are popular. Visitor data will tell you where the majority of your site traffic is coming from. Analytics look complicated, but they really aren’t. Bounce rate, region, and demographic are some of the most important metrics you can start with. 

Keep an Eye on Your Competition 

Only by keeping an eye out on your competitors, can you trump them to provide the audience with a superior experience. Software like BuzzSumo can tell you what your competition is up to, by giving you a bird’s eye view of what topics work with readers. Once you find trending topics, see if you can incorporate them into the content on your site.

Host A Giveaway (or two) 

People love free stuff (who doesn’t?). If you can, try to host a giveaway on your website. You can create small-budget banner ads for the same and advertise on your social media. A giveaway is a great way to attract a unique audience because first-timers are often looking for freebies before engaging with a brand. A giveaway doesn’t have to be a financial burden on your company. You could start with something small, like a 10% discount coupon on the products and services on your site. 

Take Advantage of LinkedIn 

While it is a social media tool, LinkedIn is in a different space from Facebook, Instagram, and the likes simply because of the audience and their interaction patterns. Becoming more than just a job platform, LinkedIn is a great way to drive traffic to your site. Post good content to LinkedIn, as it boosts your image in the industry. It helps attract quite a sizable following, over time.

The Humble Email Newsletter 

Think that email is obsolete? Think again. A newsletter can be much more than just a newsletter! Include some interesting information from the content in your email subject line to elicit some immediate interest. A CTA or a subscribe button should be there. Your emails should be mobile-friendly and personalized according to the subscriber’s name. And most importantly, your email should be aesthetically appealing with well-designed templates. 

Finally, an A/B test of different versions of the email can tell you which gets more opens and clicks. 

Build a Community 

A business today needs to be more than just commerce. Try to foster a sense of community and invite your audience to give opinions on subjects they like. These conversations can boost website traffic. Through comments, customers can ask questions, answer the doubts of fellow buyers, and in general, foster a forum where people can share their thoughts about your product or service. This can make them feel at home, and provide invaluable insights into ways in which you can improve your product/service to suit customer needs better. 

Good SEO Practices 

If your SEO is not on point, there’s no point in being online. Dive into SEO strategies to ensure you’re engaging with the right kind of audience. Having a good SEO understanding can boost your results. There are plenty of free guides on SEO. Read our blog on the best SEO monitoring tools. 

Conclusion

To conclude, there are many other strategies to drive site traffic. There are new ones being added quite regularly. This is because the nature of digital marketing is dynamic, and publishers need to be on their feet, thinking of new ways to entice and retain an audience.

The post 10 Simple Steps To Increase Website Traffic first appeared on Publir.