Our reporting dashboard has a new UI! A slick, easy to navigate, all-in-one tool with easy accessibility to all data insights in one single interface. The upgraded tool now includes:

1. A dynamic dashboard that includes site metrics, such as page view data, along with total site revenue across devices, as well as overall RPMs.

2. Product-specific dashboards for each revenue stream, including ads, fundraisers, and subscriptions.

3. An “Ads” breakdown, that provides granular data. This section plots revenue and CPM by device type and lists the top-performing ad placements.

4. An Ad Block page view tracker that shows the percentage of unmonetized pages due to ad blockers.

To learn more or request a walkthrough of our interface please contact us directly at inquire@publir.com.

The post Introducing Publir’s New Reporting Tool first appeared on Publir.

While Lucianne and her team created an excellent editorial product that continued to attract a growing audience, generating a consistent revenue stream was becoming increasingly challenging.

Publir worked closely with Lucianne’s team to create a diversified monetization strategy – a three-pronged approach for long-term success.

Ad Optimization 

We revamped the site’s existing ad layout, introduced lucrative new ad formats, and implemented cutting-edge real-time bidding technology that tapped into leading ad demand sources. The result was a 23% increase in the site’s RPMs. 

Subscriptions

By converting a portion of the regular readership to paid subscribers we were able to augment existing revenue streams by 10% and improve the average revenue per user on the site – A total increase of 467% in RPMs for subscribers, versus the RPMs generated from ads.

Fundraisers

We created a donations mechanism to enable loyal users to support their favorite authors and content pieces right on the site, resulting in an additional revenue stream reliant on direct user support. Fundraising CPMs were up to 12-times higher than comparable ad units during special appeals and on average resulted in a 7% increase in site RPMs. 

By holistically integrating Ad Optimization, Subscriptions and Fundraisers Publir significantly increased sustainable revenue for Lucianne in months. 

“We began our political aggregation web site two decades ago. We were understaffed and running out of money when a colleague suggested we consult with Publir… In six months, we have doubled our revenue and staff.”

Lucianne Goldberg

Publir powers monetization for some of the best publications on the web. Find out more about Publir’s services here.

The post Case Study: A Sustainable Approach to Revenue Optimization first appeared on Publir.