Adblock recovery is perhaps something you’ve never heard of. Most people haven’t. But there are these chosen few that become aware of it and reap all the profits.

Perhaps, now your time has come to become a part of these chosen few people and to finally share the secret knowledge.

Why Is Ad-blocking a Growing Concern for Bloggers?

Depending on the niche you operate in, the percentage of website visitors that use a web-based ad blocker service can vary between 20 and 50 percent. For some niches like video games, it’s even higher. This means, overall, your revenue from ad clicks or impressions is decreased by the same percentage, if not more.

How Does Ad-Blocking Affect Revenue and User Experience?

When someone visits your website while using an adblocker, they practically never show any ads, which means the advertising publisher doesn’t gather either clicks or impressions. This means you will not get paid for Adblock visitors, regardless of how loyal these people are to your website.

That’s exactly why publishers across the world lose billions of dollars each year. Luckily, there are some Adblock recovery tools that can allow you to regain up to 75% of your lost revenue from Adblock just like that.

In terms of user experience, Adblocking can have a positive or a negative effect on users. That mainly depends on what kinds of ads are running on your website. If you have media buying partners, or affiliates, that you promote, and they carefully follow your instructions, for example, these ads would most likely be good for your audience.

On the other hand, if random advertisements pop up on the visitor’s screen, on mainly irrelevant topics to them, then that’s bad news.

Why Is Adblock Recovery Is the Solution?

Adblock recovery is an AI-enabled approach that carefully studies your audience and daily visitors and makes calculated decisions on whether to prompt the user by asking if they wish to support your website by whitelisting it in their adblocker.

With one click from them, your website becomes whitelisted, and voila, you regain the lost revenue that you would’ve otherwise never seen.

Adblock recovery works by carefully monitoring data and learning with what frequency to ask people to whitelist and at what time. A specific example would be that a smart Adblock recovery tool would never ask a user upon their first visit to the website.

It would wait for a second or third one. This would mean they are already attached to your website, and they might be willing to help you out with a single click that costs them nothing.

Adblock recovery often works better when you pair it with a programmatic remarketing campaign that gets users back on your website for a second or third visit.

How to Implement Adblock Recovery?

Adblock revenue recovery is quite easy to implement. Depending on the type of website you use, there are different solutions, but tools built by veterans, like Publir, work with any website and can be implemented in minutes.

Otherwise, for example, if you are running a WordPress site, you can look for plugins, but more often than not, they are not powered by custom-built AI and will always prompt your users the same way, which eventually could lead to a drop in your traffic or higher bounce rates or a decreased average session duration.

Types of Adblock Recovery

Currently, there are three types of AdBlock recovery. 

• Adblock circumvention
• Messaging-based
• Acceptable ads ad recovery

If you hear anyone trying to sell Adblock circumvention to you, feel free to say “NO” right off the bat because that’s so 2010. It’s a bad practice and will remain bad forever. Stay away from it. There are better approaches.

Messaging-based and acceptable ads ad recovery are very similar because in both cases your website prompts the users to ask for their permission to show ads. In the case of messaging-based ad recovery, you simply require them to disable AdBlock, while in the second case, your website allows them to see only suitable and light advertisements.

Both of these are good options to go for, and undoubtedly can work in different ways depending on the audience and niche of your website or blog. Of course, if your website is piled with ads, before going for an AdBlock recovery tool, you might want to optimize your website structure.

Recovering Your Money

Did you know that more than 50% of the top 100 US publishers utilize an adblock revenue recovery tool? You should too. While the topic is still fresh, give Publir a try. It’s super easy to integrate in minutes and will allow your users to opt-in for ads in no time.

The post The Impacts of Ad-Blocking and How to Recover Lost Revenue first appeared on Publir.

Statistics suggest that native advertising will grow 12.5% YoY in 2023, reaching almost $98.59 billion. The largest share of native ads will be the native social ads on Facebook and Twitter. Therefore, it is imperative for organizations to learn to optimize their native to increase their revenue.

Understanding Native Advertisements

Native ads are advertising that seamlessly blends with the medium it showcases on. Native ads use the same format as the content of the website. For instance, a native ad can be an article on a website that contains editorial content. Native advertising is more user-centric as it does not intrude on the user experience on a particular website. There are three major components of native advertising :

1. Ad Attribution: Since native ads look exactly like the content, they appear on the publisher’s website. Ad attribution helps users distinguish between the content and native ads by attaching a badge to the native ad.
2. Advertiser Elements: These elements depend on the components provided by the advertiser.
3. AdChoices Overlay: This is present in the upper right-hand corner of the native ad. The AdChoices overlay contains a link the advertiser provides to target specific customers.

Methods to Optimize Native Ads

There are several ways to optimize native ads to increase your revenue.

1.     Maximize the Relevance of Your Ads

You want to display the ads that are most relevant to your audiences. For instance, if they are reading a post about wine, they should not get advertisements for bathroom tiles. Non-congruent ads do not lead to high conversion rates and affect your user’s trust. Relevant ads will lead to greater audience trust and higher revenue. 

As such, you must ensure that your ads are relevant to your audiences before placing them on any website. To check relevancy, act as the user of your website. If the ads displayed on the site seem relevant, stick with them. Otherwise, test different ad networks to find the most relevant one.

2. Use a Variety of Ad Networks 

As discussed above, users easily ignore default ad creatives and positions, which leads to fewer clicks on the advertisements and lower revenue. As such, advertisers must create several ads to make their campaign successful. A variety of different ad networks boosts audience engagement.

As your audience notices that you are offering newer and more relevant ads, they will become more interested. If the users have already seen the ad on their Facebook or Instagram, they will ignore your ad. Therefore, ad rotation is an effective technique to keep your readers engaged 

3. Be Honest With Your Readers

Native advertisements are meant to blend in with your website. They are supposed to elevate the users’ experience. Tricking your readers into clicking on these advertisements will backfire on you. Your readers are the lifeline of your website; if you trick them, they will not return to your page. Delineate your native advertisements from your website’s content. 

You don’t want the user’s disappointment and frustration when they click on your link only to discover that it was an advertisement. The ad should not be misrepresented in a way that the user clicks on it unintentionally.

4. Take Advantage of Automation

Leverage automation tools to optimize the ads on your website. For instance, automation through split testing is a great way to increase your native ad revenue. Split testing headlines are a common form of automation. In this, publishers can test two or more headlines through automation. The system automatically chooses the headline that receives the most user engagement and maximum clicks. 

You can also use automation to test font color and style. This will allow you to view metrics that work best for your audiences. 

5. Test Different Ad Layouts 

Like headlines, you can also test different ad layouts with the help of automation. You can find the ideal ad layout or placement that receives the most user engagement. Automation allows you to test pre-defined ad placements, track user behavior for each layout and test different ad units and sizes. Automation has become more robust than ever. Automated systems continuously optimize your website based on user behavior. 

6. Use Content Recommendation Systems 

While in-feed ads work for most websites, adding more story views provides a revenue boost to your website. This additional content may come in the form of widgets that allow users to view related stories or sponsored content. This allows users to redirect to other pages of your website and provides you with additional ad opportunities to generate revenue. By redirecting the traffic to other website pages, you increase user engagement and gain opportunities to earn additional revenue. 

7. Test Different Ad Types 

There are several ad types – CPC, eCPM and CPA. You can test these different ad types to see what works out the best for your website. 

• CPC: Content-heavy websites generally go with the cost-per-click model. The eCPM model may be more relevant to you if you have more images.

• eCPM: This is called earnings per 1000 impressions. This model is ideal for larger websites with a lot of traffic. It is a great way to earn revenue even when the users are not engaging with the content.

• CPA: This is referred to as the cost-per-action model. It is related to affiliate marketing. In this model, you will earn money when a user signs up for a service and provides their information.

Just like other ads, testing is important in native ads to increase your revenue. Optimizing the ad layout should ensure that you are not tricking your users into clicking the advertisements. 

At Publir, we are committed to maximizing the revenue of content creators by offering holistic solutions for AdBlock recovery, ad optimization, subscriptions, merchandising, and fundraising. We use the best practices and automation tools to collect recurring revenue and engage users. Curious about ad optimization? Visit us here or email us at sales@publir.com to get started today.

The post Native Ad Optimization Guide for More Revenue first appeared on Publir.

However, ad spending in western markets like Western Europe, North America, and the MENA region stand robust in the face of this turndown. Their growth forecasts for this year have not changed. This is because these regions have the strongest economies and consumer spending. Advertisers are more mindful of the channels they are investing in to ensure they have maximum returns on their investment. Last year, there was a huge growth in digital advertising in Europe. It touched $92 billion, growing by almost 30.5%. This year, it is estimated to grow just by 10.1%. Several platforms like Snapchat and Google have already forecasted that their advertising revenue will grow more slowly for the next two years. 

The Impact of Digital Endemics 

The growth of digital advertising in the last couple of years was mostly because of the “digital endemic” businesses that are now slowing down. This is due to high ad prices on Facebook, supply chain disruptions, high shipping costs, and the explosion of customers wanting to buy more from physical stores than online. These digital endemic businesses that contributed to the growth of digital marketing in the past are not growing at the same scale as they did during the pandemic. Additionally, the Russian invasion of Ukraine has increased market uncertainty. 

People are keen to go out and spend; however, marketers have to constantly pivot to meet the demands of customers. This means addressing and revisiting the fundamental questions of whether their value is still relevant to the changing consumer needs and financial pressures. 

The Case of Buzzfeed

Buzzfeed reported flat revenue in Q3 as it struggles with advertiser uncertainty and a drop in user engagement. The advertiser revenue was $50 million, the same as its Q3 revenue last year. The rate of revenue growth decelerated as compared to Q2 due to the uncertainty of consumer demand and continued price compression. Data suggests that the time spent across third-party platforms and properties owned and operated by the publisher has decreased by 32% YoY to just 151 million hours. This is because of declining traffic on Facebook videos, as there is an increasing interest in short-form vertical video formats. For Buzzfeed, the advertisement revenue from content monetization platforms like Facebook accounted for 20% of its revenue. Buzzfeed saw an increase in ad spending from travel verticals and financial services.

Even though most of Buzzfeed’s larger advertisers are renewing at the rate of 90%, their spending has reduced. Many techs, consumer service, retail, and telco advertisers are spending less than what they did last year. Sponsored content, the biggest source of Buzzfeed revenue, was up by 45% YoY, accounting for $38.4 million. This included revenue from short-form and long-form video content. However, the revenue from sponsored content slowed down as compared to Q2 due to constraints on ad budgets. Despite this, Buzzfeed remains bullish about its vertical short-form video offerings as the interest in vertical videos increases. This quarter Buzzfeed published 5,000 videos across TikTok, Instagram, and YouTube shorts. This number is twice what it was last year. Vertical video content views have grown by 60% when compared to Q2. The time for Q3 (151 million hours) does not include the time spent on TikTok and Instagram reels.

Customer spending during the holiday season and inflation are the two leading reasons for advertiser uncertainty. As such, they are looking to transact for shorter cycles and maintain flexibility in their budget. A lot of advertising partners are just looking at how the economy will play out. As the current market does not seem too great, companies need to prepare for further deterioration.

As demonstrated above, advertiser uncertainty in the current market has led to flat revenue growth. As the world comes out of the pandemic, customer behavior is changing and businesses are evolving. This has led to an increase in advertiser skepticism and uncertainty about where and how to invest.

As experts in the programmatic advertising market, Publir offers a one-of-a-kind unified platform specifically built to maximize earnings for digital content creators. We provide complete solutions for Ad Optimization, AdBlock Recovery, Subscriptions, and Crowdfunding. Curious about ad optimization? Visit us here or email us at sales@publir.com to get started today.

The post Advertiser Uncertainty Stunting Ad Revenue Growth first appeared on Publir.

As a publisher, you may have observed that your revenue fluctuates significantly from month to month. This is due to ad income patterns across publishers. While publishers may not be able to prevent seasonality effects from occurring, they may certainly improve ad income to some level.

The purpose of this article is to explain what is seasonality, how it affects ad revenue, and how publishers should prepare to maximize their performance at each stage of the seasonal cycle.

What is seasonality?

Any regular variation or trend that recurs across the calendar year is referred to as seasonality, which is further divided into cultural, commercial, and ad-hoc events. Black Friday and Cyber Monday are examples of commercial seasonality. The Olympics, elections, and even certain well-known TV programs are examples of ad hoc events that produce seasonality. According to eMarketer, consumers in the US spent $190.47 billion on Christmas eCommerce shopping in 2020.

It’s critical to examine your target audience and the factors that impact their behavior in order to capitalize on seasonal possibilities. Advertisers are willing to acquire more inventory and/or pay more for it when seasonality peaks. RPMs increase as a result of this. Users are also more inclined to explore the internet during these times, which increases traffic and impressions. Both of these reasons contribute to publisher revenue seasonality.

Those firms that understand the concept of seasonality may forecast and schedule inventory, personnel, and other choices to correspond to the projected seasonality of the corresponding operations, lowering costs and boosting revenue.

What causes seasonal fluctuations?

Seasonality is a time series feature in which the data undergoes regular and predictable changes that repeat each calendar year. Seasonal refers to any predictable variation or trend that recurs or repeats over a one-year period.

During the Christmas season, many publishers may have observed an uptick in their CPMs. Holiday-driven seasonality is mostly a cultural phenomenon. Aside from that, publishers may have seen high CPMs due to commercial factors such as the end of the season and Black Friday sales.

Similarly, during months like January and July, publishers may see a drop in traffic and receive fewer deals. This is due to a decrease in ad spending as advertisers focus on planning activities. Because they are returning to a more regular schedule, user behavior changes as well.

Seasonal trends like this can have a big impact on publishers. However, with some smart preparation, the harm may be significantly reduced.

What to expect in different quarters?

Many businesses divide their year into four quarters: Q1 (January to March), Q2 (April to June), Q3 (July to September), and Q4 (October to December). The following points are intended to inform publishers about what to expect throughout these distinct quarters. This will aid them in capitalizing on publisher trends even more.

Quarter 1 (January to March)

The term “January slump” is probably familiar to most publishers. Advertisers spend less money on ad campaigns in the first quarter since they are primarily focused on developing new strategies for the year. Furthermore, user purchase behavior shifts dramatically in January. After the holiday shopping sprees of Thanksgiving, Christmas, and New Year, they are less interested in purchasing anything.

Quarter 2 (April to June)

This quarter has been significantly better for publishers in terms of revenue creation. Since advertisers have begun to invest their resources in various campaigns and have begun to focus on experimentation, publishers have seen an increase in income.

Quarter 3 (July to September)

The July downturn isn’t quite as awful as the January slump, but it’s still a slump. The fall is due to two key factors: a decrease in visitors and advertisers readjusting their expenditures. While changes in traffic are dependent on the publisher’s specialty, marketers evaluating their spending have an influence on everyone.

Quarter 4 (October to December)

Last but not least, Q4 is likely to be the finest quarter for all publishers. Due to the large number of cultural holidays that fall around this period, the end of the year sees an increase in the number of internet users. As a result, businesses lavishly fund their advertising initiatives. Publishers may take advantage of this and earn a lot of money during this quarter.

How to optimize ad revenue?

First and foremost, you should concentrate on inventory optimization. Experiment with various ad units, ad positions, and ad layouts. You should stay current on all of the inventive ad sizes and layouts at your disposal and, if feasible, employ them to add value to your inventory.

Keep a note to see if the ad types you used in the previous quarter were effective. If they haven’t resulted in higher ad viewability, you should consider removing them and replacing them with ad formats that work for you in the next quarter.

Make sure you’re informed of the many holidays and events that occur throughout any quarter. This implies that even if you live in a place where a festival or event isn’t a major thing, you should still optimize your inventory in that manner. This is due to the fact that your users may be from the area where the festival or event is celebrated.

Final Thoughts

It is critical for publishers to recognize that seasonal trends and variations are unavoidable. If your revenue drops in one quarter, you may always make the appropriate adjustments to boost it in the following. More significantly, publishers should understand which methods to employ at when times in order to get the most out of each phase. Furthermore, planning for the future quarter is essential for seizing any chance that arises.

Following the guidelines outlined above can assist publishers in taking advantage of seasonality tendencies. You won’t be able to mend your way out of seasonality, but you can always prepare more strategically.

Read More

All you need to know about Horizontal and Vertical Advertising

In-App Advertising – All You Need to Know

The post Understanding Ad Revenue Seasonality Made Easy first appeared on Publir.