1. LiveIntent Launched New Ad Tool For Email Newsletter Publishers (MediaPost)
Marketing platform LiveIntent launched ‘Native Ad Blueprints’, a new tool to provide ad solutions for email newsletter publishers. This would enable publishers to streamline the paid content at scale, providing a one-time tag placement for the publisher to fill the inventory with direct-sold demand or from LiveIntent’s DSP or third-party DSPs.
2. AT&T Trying To Create $150B Streaming Giant With Discovery (FinancialTimes)
Just a few years after purchasing the owner of CNN, HBO, and Warner Bros., AT&T is closing a deal to merge its content business WarnerMedia with competitor Discovery to form a $150 billion media giant. The purchase would combine Warner Bros., HBO Network, and CNN, three of Hollywood’s most valuable catalogs, with Discovery.
3. Subscription Of Twitter Blue Will Let You Undo Tweets At $2.99 (9to5Mac)
It is revealed that Twitter will start a subscription service ‘Twitter Blue’ and is expected to be priced at $2.99 a month. The service will include a number of paid and exclusive features, which will not be available for those using the free version of the platform. The Twitter Blue subscriptions service may include the ability to undo tweets.
4. Clubhouse Ready To Launch Android App Worldwide In A Week (TechCrunch)
Clubhouse, the social audio network last weekend announced it will expand its Android app worldwide in a week. The Clubhouse Android app will be rolled out in Brazil, Japan, and Russia on May 18. Notably, the social audio network valued at about $4 billion in its ‘recent fundraise’.
5. Pine Labs Valued At $3B In New Fundraise (TechPortal)
Pine Labs, an Indian startup that offers merchants payments terminals, invoicing tools, and working capital, has completed the first close of a $285 million funding as it looks to expand its business. The new round valued Pine Labs at $3 billion, up from about $2 billion in a December round last year and $1 billion in early 2020.
6. Rise Of Digital Platforms Making Ad Startups Competitive (BusinessInsider)
New agencies and networks, such as Jellyfish, You & Mr. Jones, Dept, S4 Capital, Known, and Plan A, are threatening the established agency names of Madison Avenue. Newcomers are very competitive and the rise of Google, Facebook, and Amazon has enabled agencies to run campaigns with leaner operations, diluting the power historically wielded by the big guys.
7. Radio Ad Dollars Projected To Reach $11.7 Billion In 2021 (MediaPost)
Radio is going to make a huge recovery from the pandemic declines, as over-the-air advertising is projected to rise nearly 10% in 2021 to $11.7 billion, according to BIA Advisory Services. Radio was hit with a massive 23.6% drop to $9.7 billion in 2020. Digital ad revenue offered some relief with a modest drop of 6% to $939 million.
